The next smash hit? Swedish firm makes milk from POTATOES in new twist on dairy-free drink
- Swedish brand Dug has revealed its new plant-based milk made from potatoes
- The plant-based milk is free from common allergens such as lactose and gluten
- Company has said a six-litre pack of the new milk alternative costs £12.50 online
A dairy firm has unveiled its latest vegan friendly milk which is created by ‘harnessing the power of potatoes’.
Swedish brand Dug revealed its new plant-based milk, which is free from common allergens such as lactose, gluten and nuts, was the ‘perfect alternative to other milk products’.
The dairy-free drink is also low in sugar and saturated fats and is filled with calcium, vitamin D, B12 and folic acid.
However the product, which Dug claims is packed with vitamins, minerals, fibre, protein and carbohydrates, does not come cheap, with a six-litre pack costing £12.50 online – double the price of regular cow’s milk.
The Swedish dairy firm Dug has revealed its new plant-based milk which is made from potatoes
According to the Swedish firm, six per cent of the milk alternative is made from potatoes while other ingredients in the product include rapeseed oil, chicory fibre, fructose and pea protein.
Following its released the vegan company Simple Happy Kitchen took to Instagram to applaud the milk, writing: ‘We know what you might be thinking right now: ”potato milk? Well that sounds a bit weird!” and we totally understand, we thought so too at first, but wait until you hear about why potato milk might just be the ultimate plant-based milk substitute!
‘First of all, it’s better for the earth. Potato-growing consumes way less water than almonds and oats, and requires less land. That’s why it’s considered to be a super-sustainable choice.
‘Potato milk is also free from common allergens such as lactose, gluten and nuts. It’s low in sugar and saturated fats and is fortified with calcium, vitamin D and folic acid. It’s even a good source of fibre!
‘The only major problem with this milk might be its price.’
However farmer Gareth Wyn Jones questioned the nutrition content of the new product.
He told The Sunday Times: ‘As with a lot of plant-based milks, they are mostly made of water with a little bit of whatever added — whether it’s potato or a bit of almond extract. Milk from local grass- fed cows is nutritious and sustainable.’
Mr Jones added: ‘I love potatoes, but I won’t be drinking them. I’ll stick to boiled potatoes and chips.’
The company said its products can be used for coffee and tea, to mix with cereal and also for cooking and baking
The Swedish firm said six per cent of the milk alternative is made from potatoes while other ingredients in the product include rapeseed oil, chicory fibre and pea protein. (Stock image)
The latest product comes as more customers turn away from traditional cow milk in search of plant-based alternatives amid concerns of the detrimental effects farming can have on the environment.
In 2020, researchers at the University of Oxford found that cutting meat and dairy products could reduce an individual’s carbon footprint by up to 73 per cent.
The study, published in the journal Science, examined data from nearly 40,000 farms in 119 countries and found that meat and dairy production was responsible for 60 per cent of agriculture’s greenhouse gas emissions.
Lead author Joseph Poore said: ‘A vegan diet is probably the single biggest way to reduce your impact on planet Earth, not just greenhouse gases, but global acidification, eutrophication, land use and water use.’