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Tammy Hembrow vows to DELETE Instagram over proposed update

Tammy Hembrow’s Instagram meltdown: Model vows to DELETE app that made her famous amid threats the ‘like’ button is being phased out

She is one of the breakout stars of the ‘Instagram generation’, having turned her 15 minutes of viral fame into a lucrative career in the fitness industry.

But Tammy Hembrow has threatened to delete the photo-sharing app that made her famous amid rumours of a major overhaul to the platform.

In April, reports surfaced that Instagram was removing the feature that allows users to see how many ‘likes’ a photo has accumulated.

Tammy Hembrow’s Instagram meltdown: The Gold Coast model has vowed to DELETE the app that made her famous amid rumours programmers are trying to phase out the ‘like button’

Should this update be rolled out, it could threaten the careers of Instagram influencers who depend on ‘like counts’ to measure their engagement with followers.

If they’re unable to prove their engagement levels to advertisers, social media stars might struggle to secure sponsorships with brands.

When asked about the potential update to Instagram’s code, Tammy told paparazzi outside an LA nightclub recently that she may quit the app altogether. 

'F**k Instagram': When asked about the potential update to Instagram's code, Tammy (pictured) told paparazzi outside an LA nightclub recently that she may quit the app altogether

‘F**k Instagram’: When asked about the potential update to Instagram’s code, Tammy (pictured) told paparazzi outside an LA nightclub recently that she may quit the app altogether

‘What happens when Instagram gets rid of the likes?’ asked the photographer.

‘Then we’ll delete Instagram from my life!’ Tammy replied, before climbing into a taxi and saying: ‘F**k Instagram.’

In December 2018, Daily Mail Australia reported that Tammy had secured a $45,000-a-month deal with sports nutrition brand Women’s Best.

As part of the sponsorship agreement, she has to promote the supplements regularly on Instagram, where she has 9.5 million followers.

Insta-famous: Tammy is one of the breakout stars of the 'Instagram generation', having turned her 15 minutes of viral fame into a lucrative career in the fitness industry

Insta-famous: Tammy is one of the breakout stars of the ‘Instagram generation’, having turned her 15 minutes of viral fame into a lucrative career in the fitness industry

‘Tammy knows her worth and this fee is entirely fair given her following, social media reach and engagement rate on all platforms,’ a source said at the time.

As a result of her Instagram deals and various businesses, including activewear label Saski Collection, Tammy has a net worth of more than $2million. 

She first rose to fame on Instagram in 2014 by sharing photos of her ‘fit pregnancy’ and post-baby body transformation.

Social media influencer: In December 2018, Daily Mail Australia reported that Tammy had secured a $45,000-a-month deal with sports nutrition brand Women's Best

Social media influencer: In December 2018, Daily Mail Australia reported that Tammy had secured a $45,000-a-month deal with sports nutrition brand Women’s Best

Read more at DailyMail.co.uk


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