While growing up as a minor member of a monarchy means you’ll never wear the crown, these blue-blooded influencers have been left free to take their place as social media royalty.
British society bible Tatler has revealed the minor royals and aristocrats who have spurned formality for taking part in viral trends and showing off their dancing skills on TikTok, amassing hoards of loyal subjects in the process.
From teenage Italian Princesses Chiara and Carolina Di Bourbon to King Willem-Alexander of the Netherlands’ 18-year-old niece Countess Eloise of Orange-Nassau, the list includes royals from across the globe.
Prince Achileas-Andreas of Greece, 21, has shared clips showing off his moves in a club, while Princess Martha Louise’s daughter Leah Behn, 17, has become a social media sensation sharing beauty tips and candid family snaps.
Here, Femail reveals the publication’s top picks for the minor royals and aristocrats worth following.
Princesses Maria Carolina and Chiara of Bourbon Two Sicilies
18.6K followers
Italian Princesses Maria Carolina, 18, and Maria Chiara Di Bourbon-Two Sicilies, 17, are rapidly amassing legions of fans showing off their charmed lifestyle on TikTok
Born to Prince Carlo, Duke of Castro and Princess Camilla, Duchess of Castro – their father holds a claim to the now defunct throne of the former House of Bourbon-Two Sicilies
Italian Princesses Maria Carolina, 18, and Maria Chiara Di Bourbon-Two Sicilies, 17, are rapidly amassing legions of fans showing off their charmed lifestyle on TikTok.
Born to Prince Carlo, Duke of Castro and Princess Camilla, Duchess of Castro – their father holds a claim to the now defunct throne of the former House of Bourbon-Two Sicilies.
The house is a cadet branch of the Spanish Royal Family which descends from the Capetian Dynasty and ruled over Southern Italy and Sicily during the 18th and 19th centuries.
Although the family has no official remit, they spend their time doing charity work and promoting the interest of Southern Italy.
The prince’s daughters enjoy a life of luxury, spending their time between Italy, Monaco, Paris and St Tropez, soaking up the sun, sporting designer labels and making the most of their families’ wealth.
On TikTok the two sisters can be seen performing dance routines in the family’s elaborate home as well as giving style tips and sharing comedy videos.
Prince Achileas of Greece
14.1K followers
Prince Achileas of Greece, who was named by Tatler as one of the ‘hot European Princes you’ve never heard of’, is set to be a social media star
The Greek royal has already made an impression on his thousands of followers – despite only having four videos on the platform
The third child of Crown Prince Pavlos of Greece and Marie-Chantal Miller, 21-year-old Achileas-Andreas is sure to be a hit on the social media platform.
Achileas, who was named by Tatler as one of the ‘hot European Princes you’ve never heard of’, has already made an impression on his thousands of followers – despite only having four videos on the platform.
He attends New York University after his family moved to America when he was a teenager and among his circle of friends is Lila Grace Moss, the 19-year-old daughter of model Kate Moss.
The royal has largely grown up away from the spotlight but it now a fledgling actor – appearing in US soap opera The Bold and the Beautiful alongside his aunt Princess Theodora.
He is the third of Princess Marie-Chantal and Prince Pavlos’ five children and was born in New York where his parents were then based, but they relocated to London in 2004 for their children’s education.
Achileas is technically royal in name only because Greece voted in favour of a republic in 1974 while his grandfather Constantin was on the throne.
Countess Eloise of Orange-Nassau
215.8K followers
King Willem-Alexander of the Netherlands’ niece Countess Eloise of Orange-Nassau has taken TikTok by storm after joining back in 2019
She can be seen in videos showing off her enviable wardrobe, plentiful getaways to Marbella, Rome, Austria, Malta and Mexico, and spending time with her adorable pet Dachshund
Fifth-in-line to the Dutch throne, King Willem-Alexander of the Netherlands’ niece Countess Eloise of Orange-Nassau has taken TikTok by storm after joining back in 2019.
She can be seen in videos showing off her enviable wardrobe, plentiful getaways to Marbella, Rome, Austria, Malta and Mexico, and spending time with her adorable pet Dachshund.
Eloise, whose grandmother Beatrix is the former Queen of Netherlands, lives in The Hague, along with her parents Princess Laurentien and Prince Constantijn, who is the brother of King Willem-Alexander.
Eloise is the eldest grandchild of Princess Beatrix, the Netherlands’ former queen – but has remained largely out of the public eye so far, along with her younger siblings Count Claus-Casimir and Countess Leonore.
The family are seen on some royal occasions, such as the annual winter photo call in Lech, Austria.
Eloise was a member of the Royal House of the Netherlands until her grandmother’s abdication in favour of her uncle.
She and her siblings then ceased being part of the household, but remain members of the royal family.
Ludovica Sannazzaro
1.2M followers
Ludovica Sannazzaro, 20, has become famous online for her spectacular tours of Castello Sannazzaro, a 12th-century castle near Monferrato in the Piedmont region of northern Italy
The daughter of Count Giuseppe and Countess Letizia Sannazzaro’s, the performing arts student, who studies in New York City, began video series The Castle Diary after moving back during lockdown
Ludovica Sannazzaro, 20, has become famous online for her spectacular tours of Castello Sannazzaro, a 12th-century castle near Monferrato in the Piedmont region of northern Italy.
The daughter of Count Giuseppe and Countess Letizia Sannazzaro’s, the performing arts student, who studies in New York City, began video series The Castle Diary after moving back during lockdown.
The family’s castle is almost 900 years old and has been passed down through the Sannazzaro family for 28 generations.
It was inherited by her father, Count Giuseppe Sannazzaro, in 1986 from a great-aunt with the family moving into the castle in 2006, and it now operates as a bed and breakfast for guests.
The castle features 45 rooms and 15 bedrooms, covering 107,639 sq ft, and the rooms are furnished in an 18th and 19th century style.
Pablo Urdangarin
81.1K followers
The son of Iñaki Urdangarin and Infanta Cristina, Pablo Urdangarin, 21, has managed to rack up a legion of TikTok followers with only two videos so far
The son of King Felipe VI’s sister Infanta Cristina and Iñaki Urdangarin, Pablo Urdangarin has managed to rack up a legion of TikTok followers with only two videos so far.
Described by the Spanish press as the royal family’s new ‘golden boy’, the 21-year-old spends his time playing handball for FC Barcelona.
Infanta Cristina, 56, is the daughter of Former King Juan Carlos and Sofía of Spain, however a corruption scandal which saw her husband sentenced to five years in prison for embezzlement and money laundering in excess of £4.5 million meant she was stripped of royal duties.
Last year, Iñaki was granted permission to move to the Grade 3 Spanish prison regime, which means he only needs to report to prison once a week.
She married Pablo’s father in 1997, however it was announced they had split last year.
Pablo only has two videos on the platform, one of which sees him bopping his head to music which viewed almost a million times and the other seeing him perform a duet with another TikTok user.
Zita d’Hauteville
62.8K followers
Born into one of France’s oldest families, Zita d’Hauteville has become a star on TikTok after making her debut in 2020
Her TikTok includes videos of her beloved pet dog, clips showing off her impressive style and several comedy videos showing the aristocrats good sense of humour by taking part in various viral trends
Born into one of France’s oldest families, Zita d’Hauteville has become a star on TikTok after making her debut in 2020 with a hilarious video showing images of herself running across the beach.
Her TikTok includes videos of her beloved pet dog, clips showing off her impressive style and several comedy videos showing the aristocrats good sense of humour by taking part in various viral trends.
Her willowy frame and natural beauty led to Zita being model scouted through Facebook and she is now represented by Up Models and has secured brand partnerships with big names including Hermes.
Zita, who has 15,500 Instagram followers, juggles her commitments with a high-powered job at Google, where she works as an Account Strategist. She also holds a Masters degree from UCL.
The 24-year-old, whose parents are the Count and Countess d’Hauteville, is currently based in Paris where she enjoys breakfasts at Carette in the trendy 16th Arrondissement and escapes for weekends at châteaux.
Leah Behn
147.9K followers
Leah Behn, 17, the daughter of Princess Martha Louise of Norway and her late husband Ari Behn, has racked up hoards of followers on her TikTok page
The glamorous granddaughter of the King and Queen of Norway has become a social media sensation thanks to her videos sharing stylish outfits and make-up tips
The glamorous granddaughter of the King and Queen of Norway has become a social media sensation thanks to her videos sharing stylish outfits and make-up tips.
The June issue of Tatler is available on newsstands and via digital download from Thursday 28th April
Leah Behn, 17, the daughter of Princess Martha Louise of Norway and her late husband Ari Behn, has racked up hoards of followers on her TikTok page sharing insights into her jet-set lifestyle.
The student, who is untitled and sixth in line to the throne, appears to live a life away from royal duty, instead posting videos of sunny trips to LA and Dubai and spending time with her mother and sisters Maud and Emma.
In one clip posted to TikTok, she compares her relationship with her mother to that of Rory and Lorelai Gilmore of hit noughties show Gilmore Girls.
Despite being born to multi-millionaire old-money parents, Lorelai describes herself as a free spirit and rejects her family’s wealth, raising her daughter modestly.
Perhaps seeing a reflection with her own relationship, Princess Martha-Louise, 50, is far from a stiff-upper lip royal.
Princess Martha-Louise’s boyfriend, who also has a strong TikTok presence, is a bisexual Shaman who works with A-listers including Gwyneth Paltrow. He describes Leah as his ‘bonus daughter’.
The June issue of Tatler is available on newsstands and via digital download from Thursday 28th April
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