Taylor Swift lived up to her promise by dropping a new music video for her song Lavender Haze in the early morning hours on Friday.
For the upbeat electro-hip-hop-inflected synth-pop song, the pop superstar opted for a trippy surrealist look that starred the singer-songwriter in a ‘sultry sleepless 70’s fever dream’ complete with purple smoke and a lover, played by model and actor Laith Ashley.
Like the proceeding singles off Midnights (2022), Bejeweled and Anti-Hero, Swift conceived, wrote and directed the new music video.
Trippy: Taylor Swift, 33, released a trippy new music video for her song Lavender Haze, which is the second single off her 10th studio album Midnights
The video begins in a pretty tame way with Swift laying in bed with an old-school record player spinning a vinyl album.
As the vocals kick in the Lover star looks over at her man, who’s sleeping alongside her in bed.
Moments later, Swift can be seen sitting up in bed sounding as if she storytelling while her lover continues to lay back under the sheets.
After mentioning her ‘melancholy’, the first of many tripped out special effects kicks off when a sparkling and colorful image appears on her man’s back.
Easing on in: The video begins in a pretty tame way with Swift laying in bed
Tunes playing; While the star of the show is laying in bed an old-school record player spinning a vinyl album
At the helm: Like the proceeding singles off Midnights (2022), Bejeweled and Anti-Hero, Swift conceived, wrote and directed the new music video for Lavender Haze
Smooth delivery: As the vocals kick in the Lover star looks over at her man, who’s sleeping alongside her in bed
Telling a story: Moments later, Swift can be seen sitting up in bed sounding as if she storytelling while her lover continues to lay back under the sheets sleeping
New feel: Lavender Haze is an upbeat electro-hip-hop-inflected synth-pop song with a catchy chorus
Dream-like: After mentioning her ‘melancholy’, the first of many tripped out special effects kicks off when a sparkling and colorful image appears on her man’s back
It’s at this point that the catching sing-along chorus drops, while at the same time a match is lit and the room becomes engulfed in a smokey haze.
‘I feel a lavender haze creeping up on me – So real, I’m damned if I do give a damn what people say,’ she sings in the chorus. ‘No deal, the 1950s s**t they want from me – I just wanna stay in that lavender haze (Ooh, ooh, whoa whoa whoa whoa whoa).’
While singing the lyrics in a smooth delivery, Swift dances around the purple smoke-filled room now in a Lavender Haze.
As the video progresses, the dreamy style creeps back in and out with things like flowers growing on the carpet and her television opening into a galaxy, to go along with the dance party in her room.
It ends with Swift falling asleep on a cloud in a starry sea of swimming koi fish.
Chorus: The catchy sing-along chorus drops, once a match is lit in the video
Let the haze begin: Seconds after the match is lit purple smoke starts to engulf the room quickly
Chorus sing-along: ‘I feel a lavender haze creeping up on me – So real, I’m damned if I do give a damn what people say,’ she sings in the chorus
Chorus sing-along: ‘No deal, the 1950s s**t they want from me – I just wanna stay in that lavender haze (Ooh, ooh, whoa whoa whoa whoa whoa)’
Hazy: The room continues to build up with purple smoke while hr man remains asleep in bed
Furry: Swift can be seen waring blue-feathered jacket when the second verse kicks in
Stylin’: The singer-songwriter wore a light blue slip under the blue-feathered coat
Ring of fire: The trippy effect include the image of Swift blowing a smoke ring
Lavender Haze was released on October 21, 2022, as the first track on Swift’s tenth studio album Midnights. It would go on to be released as the second single off the record on November 29.
‘I happened on the phrase ‘lavender haze’ when I was watching Mad Men, and I looked it up because I thought it sounded cool, and it turns out that it’s a common phrase used in the ’50s where they would just describe being in love,’ she revealed, as reported by Entertainment Tonight. ‘If you were in the lavender haze that meant you were in that all-encompassing love glow. I thought that was really beautiful.’
‘I guess, theoretically, when you’re in the lavender haze you’ll do anything to stay there and not let people bring you down off of that cloud. I think a lot of people have to deal with this now, not just ‘public figures,’ because we live in the era of social media, and if the world finds out that you’re in love with somebody they’re going to weigh in on it,” Swift added. “Like my relationship for six years, we’ve had to dodge weird rumors, tabloid stuff and we just ignore it. This song is sort of about the act of ignoring that stuff to protect the real stuff.’
Retro: The 1970s look continues with an old television from that era and a weatherman giving the forecast
Trippy: As the video progresses, the dreamy style creeps back in and out with things like flowers growing on the carpet
Purple haze: Swift drops the second chorus while the visuals show her in a pool of purple water
Lavendar Haze: The pop superstar is seen from various angles while singing the second chorus
Stunning; The Pennsylvania native flashes a few seductive looks while in the pool of purple
Handsy: There’s plenty of snuggling between Swift and the man playing her lover at a party
Party time: Swift and her man are affectionate as the video winds down near its conclusion
Get down and boogie: The latter part of the video shows the room turned into a dance party complete with purple smoke
Movin’ to the groovin’: The two lead role can be sen hugging while on the dance floor
Dreamy: Her bedroom window turns into a galaxy and the a fish bow with koi at the end
Tearing it down: Swift then breaks down the walls of her world inside the room
Midnights: Lavender Haze was released on October 21, 2022, as the first track on Swift’s tenth studio album Midnights. It would go on to be released as the second single off the record on November 29
The reasoning: ‘I happened on the phrase ‘lavender haze’ when I was watching Mad Men, and I looked it up because I thought it sounded cool, and it turns out that it’s a common phrase used in the ’50s where they would just describe being in love,’ Swift revealed about the song title
Busy creating: Midnights is Swift’s fourth studio album since she released Lover in August 2019
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