Fashion fans are beside themselves after seeing a trailer for the December issue of British Vogue, the first under new editor Edward Enninful.
The 45-second film, released on Sunday, gives readers a taste of what they can expect from the fashion supremo’s first editorial offering.
Shared on Instagram and YouTube, it appears to show behind-the-scenes clips from upcoming fashion shoots as well as words from Enninful himself.
The star-studded line-up includes London Mayor Sadiq Khan alongside fashion heavyweights Adwoa Aboah, Grace Coddington and Jourdan Dunn.
And after the new magazine boss shared the clip on social media, he was inundated with comments from excitable fans who declared it a triumph and said they couldn’t wait to get their hands on a copy of the issue, which hits shelves on Friday November 10.
New Vogue editor Enninful takes the reigns from Condé Nast stalwart Alexandra Shulman, who edited the fashion bible for 25 years before announcing her departure in January
One wrote: ‘Yes @edward_enninful we’re ready & waiting roll on Friday!’ while another gushed: ‘For the first time in my life I want to go out and buy the #NewVogue.’
Born in Ghana and raised in London, Enninful takes the reigns from Condé Nast stalwart Alexandra Shulman, who edited the fashion bible for 25 years before announcing her departure in January.
Nicholas Coleridge, managing director of Condé Nast, the magazine’s publisher said: ‘Alex has been the longest-serving and most successful editor of Vogue in its 100 year history.’
One of her most famous coups was having the Duchess of Cambridge, Kate Middleton, pose for the June 2016 cover – after revealing that Kate had initially turned down the request to be a Vogue cover star.
Good start: After the new magazine boss shared the clip on social media, he was inundated with comments from excitable fans who declared it a triumph and said they couldn’t wait to get their hands on a copy of the issue, which hits shelves on Friday November 10
Fashion features director Sarah Harris edited the interim issue before handing over to Enninful, who holds an OBE for services to the fashion industry.
And despite rumours of an acrimonious shake-up at the Vogue offices, loyal readers can’t wait to get their hands on Enninful’s first issue – labelling him ‘a breath of fresh air’.
Enninful, who grew up in London as one of six children, was scouted as a model age 16 and has gone on to become one of the most famous faces in fashion, counting Naomi Campbell as a best friend. He has a penchant for partying and is regularly seen at the hottest fashion events.
Enninful takes the reigns from Condé Nast stalwart Alexandra Shulman, who edited the fashion bible for 25 years before announcing her departure in January
Changing of the guards: Former Vogue editor Alexandra Shulman was described as ‘the longest-serving and most successful editor of Vogue in its 100 year history’
The journalist was the youngest-ever fashion director for i-D magazine age 16 and has worked for Italian and American Vogue, and served as a consultant on major fashion campaigns, including Calvin Klein, Christian Dior and Dolce and Gabbana.
At the helm of W Magazine, he boosted ad pages by 16 percent in 2012.
The new editor, whose mother was a seamstress, was honoured at the British Fashion Awards in 2014 with the prestigious Isabella Blow Award for Fashion Creator, and he also won an OBE in 2016 for services to diversity within the fashion industry.
The December issue of British Vogue, on sale Friday 10th November
Edward Enninful’s fashionable rise to fame
. Born in Ghana in 1973 before moving to Ladbroke Grove, London, with his seamstress mother, father and six siblings
. Model scouted by Simon Foxton on a train age 16, becoming the youngest ever assistant on i-D magazine that year
. Studied at Goldsmiths University alongside his modelling career
. Landed a full-time job as fashion director of i-D aged 18
. Became contributing editor of Vogue Italia in 1998
. Spearheaded ‘Black Issue’ featuring only black models such as Jourdan Dunn and Naomi Campbell
. Became American Vogue’s contributing fashion editor in 2006
. Announced as fashion and style director of W Magazine in 2011 and boosted ad pages by 16 per cent in 2012
. Awarded an OBE in 2016 for his services to diversity in the fashion industry
. Announced as the new editor of British Vogue on April 10 2017