Teenager sparks $1.1MILLION in sales for skincare company after posting about their $14 product that cleared her acne on TikTok
- Kaelyn White shared a video of herself applying a serum from label The Ordinary
- The teenager showcased her acne ridden skin and how to ‘mini facial’ worked
- In February The Ordinary sold 100,000 bottles of the $14 ‘miracle’ treatment
- It’s known for its deep red pigment, but sadly cannot be bought in Australia
A teenager has unknowingly earned a skincare company $1.1million after posting about her results using an $14 beauty product on TikTok.
Kaelyn White caused a flurry of excitement over The Ordinary’s AHA 30% + BHA 2% Peeling Solution, when she showcased images of her spot-ridden skin and how it cleared up considerably using the exfoliating facial.
The young woman from the US uploaded footage of herself applying the blood-like serum in early February to the video-sharing platform TikTok with the caption ‘how I got my clear skin’.
To date the video has been watched 3.5million times, and encouraged thousands of people to try it out for themselves.
Kaelyn White caused a flurry of excitement over The Ordinary’s AHA 30% + BHA 2% Peeling Solution when she showcased images of her spot-ridden skin and how they cleared up using the exfoliating facial
The young woman uploaded footage of herself applying the blood-like serum to video-sharing platform TikTok with the caption ‘how I got my clear skin’
In the month since Kaelyn’s post went live The Ordinary, which is available in Priceline stores across Australia, sold 100,000 bottles, which works out to be a $1.1million profit.
‘Gen Z are really showcasing their buying power,’ a spokesperson for the brand told FEMAIL.
‘Not only does it brighten the skin and assist with anti-aging, but the weekly peel also helps to remove dead skin and smooth your complexion.
‘The red colour may not be for the faint-hearted, but what we do know is that with 1,000 near-perfect reviews on Sephora and 100,000 units flying off shelves, we’re ready for Gen Z to let us in on even more of their skincare secrets.’
In the month since Kaelyn’s post went live The Ordinary, which is available in Priceline stores across Australia, sold 100,000 bottles, which works out to be a $1.1million profit
Kaelyn said she uses the 10-minute facial once or twice a week and saw results on her skin after just two weeks
Kaelyn said she uses the 10-minute facial once or twice a week and saw results on her skin after just two weeks.
She said the product ‘slightly stings’ as you apply it, but the way that it diminished her acne and scarring made it worth the sensation.
Sadly the Canadian brand is difficult for Aussies to purchase because of our Therapeutic Goods Administration (TGA) standards.
It’s classed as a pharmaceutical-grade item and only permitted to be used by medical professionals.
Deciem, the company that owns The Ordinary, has shared cautionary warnings for those not used to applying direct acids to their skin.
Sadly the Canadian brand is difficult for Aussies to purchase because of our Therapeutic Goods Administration (TGA) standards
‘Due to the high concentration of free acids, we would not recommend using this formula on sensitive, compromised or peeling skin,’ Deciem said.
The brand recommends Australians try its Lactic Acid 10% + HA and the Salicylic Acid 2% Masque as alternatives, because they slough away dead skin without the harsher chemicals.