Georgia Love has announced she is closing down her online pyjama store after only four years.
Georgia Elliott Sleepwear was launched by the 35-year-old with her close friend in 2020.
Posting to her business’ Instagram page on Monday, Georgia told her followers that she has decided to shut down her brand as she has other commitments.
‘It’s with many mixed emotions I’ve decided it’s time to say goodnight to Georgia Elliott sleep,’ she wrote.
‘I started this little sleepwear business during Covid in 2020 with a very close friend as a passion project and something we just thought “what if?” and “why not?”‘
Georgia Love has announced she is closing down her online pyjama store after only four years
‘With just the two of us running the whole thing ourselves for 2.5 years, then just me on my own for the past year, I cannot express how proud I am of what we were able to do with this little business,’ Georgia said.
‘The growth has blown me away, the product is beautiful, and the customers are the best and most supportive people in the world.’
She went on to say the passion to run her business is still there but ‘the time to put into it is not’.
‘My media career and personal life are in the very best way, busy! So I’ve made the bittersweet decision to let Georgia Elliott have a well-deserved rest – in the comfiest PJs and on a silk pillowcase, of course,’ she continued.
Posting to her business’ Instagram page on Monday, Georgia told her followers that she has decided to shut down her label as she has other commitments. Pictured Georgia and husband Lee Elliot
‘Thank you to every single person who has supported me and my business. Whether you placed an order, shared pictures, told a friend, bought a gift, messaged or supported me personally: thank you, from the bottom of my heart.’
Georgia announced that the items on her page will be on sale for the next two weeks before her business comes to an end.
‘And YES, this means there is a big sale!! Head to www.georgiaelliott.com.au to snap up what you can, while you can for another two weeks. Yes, I’m biased. But they’re really, really good PJs!!’ she continued.
‘This may not be goodbye forever but for now, it is goodnight.’
‘It’s with many mixed emotions I’ve decided it’s time to say goodnight to Georgia Elliott sleep,’ she wrote on Instagram
***
Read more at DailyMail.co.uk