The Bachelorette’s most unique sponsors revealed

A new season of The Bachelorette will hit screens on Wednesday and it looks set to be the most successful series yet.

Sponsors have already been jumping at the chance to be involved with the hit reality dating show and so far, they are some of the most unique it’s ever had before.

Familiar products such as Maybelline New York will return (and with a New York-inspired date will feature in the series) but some of the other sponsor products have raised eyebrows.

Mumbrella reported on Monday that some of the world’s most recognisable brands have been locked in to advertise their products on the show. 

This includes Mitsubishi which has hopped on board to transport Sophie and the eligible bachelors in between dates. 

One of the more surprising inclusions is disposable contact lense company Dailies Total 1. 

Speaking to Mumbrella, the channel’s executive general manager Rod Prosser explained that Sophie Monk is a defining factor into why so many brands have thrown their support behind the show.

‘Sophie’s funny, honest and endearing qualities, along with the success of the much-loved franchise and the show’s committed fan-base, has seen interest in the series at an all-time high…’ Rod told the publication. 

‘Sophie’s funny, honest and endearing qualities has seen interest in the series at an all-time high’ Channel 10 says commercial interest in high for this season because of its star 

Ten has had a difficult year so far.

The channel announced it had gone into voluntary administration back in June following a $232 million half year loss.

With American television powerhouse CBS buying Ten in August, the network has been looking to attract more viewers and bolster its dwindling ratings.

So far, The Bachelor and The Bachelorette have proven to be series winners for the network.

Riding in style: Sophie and her eligible bachelors will be transported in Mitsubishi vehicles thanks to the car brand being one of the show’s sponsors