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At just 38, Emma Lewisham runs one of the most beloved skincare companies in the world – an impressive feat in a saturated market and even moreso for a brand that launched in 2019.
And now the New Zealand-based mogul has spilled some of her top skincare secrets and told the story of how her eponymous brand went from unknown to a sell-out celebrity ‘go-to’, seemingly, overnight.
‘[Prior to founding Emma Lewisham] I was working as a senior executive at a global technology company and the seed was planted when my doctor warned me against using certain skincare ingredients,’ Emma told FEMAIL.
‘Having recently lost my mother to cancer and hoping to become pregnant, my health was on my mind… it wasn’t until this conversation that I had considered this to include skincare.’
At just 38, Emma Lewisham boasts one of the most beloved skincare companies in the world – an impressive feat in a saturated market and even moreso for a brand that launched in 2019
And now the New Zealand-based mogul has spilled some of her top skincare secrets and the story of how her eponymous brand went from unknown to a sell-out celebrity ‘go-to’, seemingly, overnight
Emma began looking for formulations that were natural so she didn’t have to compromise. She had been used to using high performing, luxury products and quickly discovered that natural, evidence-based skincare didn’t exist.
So after discovering the work of Nobel Prize Winner, Frances H. Arnold, who recognised that nature was ‘the best bioengineer in history’, she became determined to unlock the efficacy of nature in skincare.
‘I think our success is due to a symphony of factors. Emma Lewisham entered the market at a pivotal time for the beauty industry as during Covid people were starting to think about their health and how they were living,’ Emma said.
‘The market was prime for the change we wanted to offer. We were also offering something new, we weren’t just another brand, we had (and continue to) break new ground in skincare science and have unlocked the power of nature.’
They have also made patented world first discoveries such as their human skin-strain live probiotic in the Supernatural Blemish Serum…
Lara Worthington backs the brand and has long been the face of the company
THE BRAND FAVOURITES
The brand, which is beloved by the likes of Margot Robbie, Lara Worthington, Ali Simpson, Richie McCaw, Michelle Visage and Brooke Warne, is most famed for five key products: the Skin Reset Serum, Supernatural Face Crème Riche, Illuminating Oil Cleanser, Supernatural Face Oil and the Supernatural Blemish Serum.
‘I genuinely love all our products for different reasons, however the product that has a very special place in my heart is the Skin Reset Serum,’ Emma confessed.
‘It was our founding product that I developed in direct response to not being able to find a science-backed natural brightening product, and it has since been independently proven to outperform some of the most recognised products on the market.’
Model Shanina Shaik is a fan of the brand along with countless A-listers
‘I genuinely love all our products for different reasons, however the product that has a very special place in my heart is the Skin Reset Serum,’ Emma confessed
THE ‘FOUNDER’S’ REGIME’
Emma changes up her routines based on the seasons and she is always sure to listen to what her skin needs. She is currently following a strict morning and evening routine for the New Zealand Autumn.
Morning
‘In the morning, I start by cleansing using our Illuminating Oil Cleanser. Never underestimate the importance of cleansing in the morning, it’s so important to remove the excess oil and dead skin cells that have lifted from your skin overnight,’ Emma said.
‘Having a clean foundation really helps your other products work their best. I use an organic cotton muslin cloth to remove my cleanser which acts as a gentle everyday exfoliator. I then apply our latest formulation innovation (which officially launches on April 30th).
‘I then apply my Skin Reset Eye Crème followed by my Skin Reset Serum. Regardless of the season, I always finish my morning routine by applying our Skin Shield SPF30.’
‘In the morning, I start by cleansing using our Illuminating Oil Cleanser. Never underestimate the importance of cleansing in the morning…,’ Emma said
Evening
‘For my evening routine, I start with the Illuminating Oil Cleanser followed by our Illuminating Exfoliant three evenings a week which I like to leave on for 15-20 minutes to let the AHAs and BHAs work,’ Emma said.
‘I then apply our new formulation, followed with my Skin Reset Eye Crème and our advanced Supernatural Face Crème Riche. I then finish with our Supernatural Face Oil. If my skin feels needs a little extra TLC, I’ll use our Supernatural Sleeping Mask.’
Makeup
Emma’s top five makeup products include: ILIA True Skin Serum Foundation, Westman Atelier Vital Skin Foundation & Concealer Stick, ILIA ‘NightLite Bronzing Powder’, Westman Atelier ‘Eye Want You’ Mascara, and ILIA ‘Balmy Tint Hydrating Lip Balm’.
‘You will never find me boarding any flight without my Supernatural Sleeping Mask in my hand luggage,’ Emma said
Travel
Emma’s travel skincare secret is the Supernatural Sleeping Mask.
‘Flying is incredibly dehydrating to the skin with such prolonged time spent in intensive air conditioning (especially when flying long haul),’ she said.
‘So, when it comes to skincare, it’s all about keeping your skin as nourished and hydrated as possible. You will never find me boarding any flight without my Supernatural Sleeping Mask in my hand luggage.’
EMMA’S DIET RULES FOR GLOWING SKIN
‘I really prioritise nourishing my body with a wide variety of fresh fruits and vegetables,’ Emma said.
‘I avoid gluten and refined sugar, I drink a lot of water and believe that holistic wellness practices such as exercise, meditation and other tools for stress relief have a huge impact on our overall health and wellbeing.
‘Glowing skin is a nice bonus that comes as a result of a healthy lifestyle.’
”I avoid gluten and refined sugar, I drink a lot of water and believe that holistic wellness practices such as exercise, meditation and other tools for stress relief have a huge impact on our overall health and wellbeing,’ Emma said
SKINCARE FAUX PAS
Emma says the single biggest mistake when it comes to having your healthiest skin is not wearing SPF daily.
‘UV rays are one of the greatest, if not the greatest, contributor to premature skin ageing,’ she said.
‘Aside from applying SPF every day (even in winter), I wish more people would see that true beauty is an inside job.’
THE ‘EMMA EFFECT’
Emma says the business’ success is three-fold.
‘Firstly, we formulate skincare fundamentally differently, taking a skin physiology-first, rather than ingredient-led approach. Developed by physiologists for the complex physiology of the skin, our proprietary Physiology Synchrony Unlock (PSU) Method™ mirrors the way the skin works,’ Emma said.
‘Secondly, is the unparalleled independent scientific grade testing, that validates the performance behind every one of our products. Our natural formulations are at the very forefront of scientific innovation, and we are genuinely breaking new ground and bringing to market new discoveries, like a live skin strain probiotic.
‘Thirdly, we are truly a thoughtful, innovative and passionate brand that is leading the way in transitioning the skincare industry to one that is more sustainable. As a registered B Corporation and the world’s first certified Climate Positive and 100 per cent circular skincare brand, we are proving that operating sustainably and taking responsibility for everything we produce is not only possible but prosperous. Our sustainability achievements garnered us a personal endorsement from Dr Jane Goodall.’
You can shop Emma Lewisham here.
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