A salesperson should know the power and value of words. While each word you speak at work has an impact on your career, the pathway to success will be clear if you find the right words.

There are certain most commonly used sales words like guaranteed performance, free trial, offer price only for you, etc which sounds more like a cliche today.

As people hear the same from your competitors too, you need to know more persuasive sales words to attract and retain your customers.

If you own a powerful and unique sales vocabulary to bring more customers to your business, then you have the fastest way to riches with sales words in the world. In addition to the money you get, you must try to stick on to sales ethics in all situations.

Trust and transparency in the sales process, good relationship building, finding the right customers, etc are some of the ethics to be followed to have a successful sales career.

Successful, Rich People Who Started With Sales

If you search for the profiles of VPs, CEO, or any other top management professionals, you might notice many of them had started their careers in sales. Some might have been associated in some way with marketing and the sales team before they stepped up as CEO.

They need to understand the sales process and know the catchy phrases to attract customers.

Renowned business people like Warren Buffet, Anne Mulcahy who started as a field sales executive at Xerox Corporation and later became the CEO, and Howard Schultz who started as a salesperson finally bought Starbucks and became the CEO.

These are some real-life examples of how these top business people understood business tactics by working in sales initially.

Importance Of Using Power Words For Sales

What are power words in sales? Words that are used by salespeople to trigger emotions, persuade people to buy, build trust and also address the customer pain points to close deals are called power words.

Emotional words are the ones like exclusive offers, limited period deals, comeback offers just for you today, etc that create a sense of urgency and impulse to buy. Words like now, right away, today if placed in the right place will work in your favor.

Fear of missing out on deals along with a clear Call To Action is the best way to approach your customers for sales.

Authoritative words are used to prove that you are good at what you are doing, leading in your industry, and have a strong customer base. Examples: Top, Best-in-class, Leading in X (location), Ultimate, etc.

Some words build and strengthen trust in your brand. Use them in the middle of your sales pitch without sounding self-praising. For example, you can refer to a customer who faced a similar problem and how your product solved it.

This will make them trust your product to get desired results for their business.

Words that create curiosity about your product like discover, experience it yourself, special edition with exclusive features, offer like never before, etc can also be used occasionally. These words make your customers try your product.

To be a successful salesperson, you must know persuasive sales words that convey your product’s competitive advantage, efficiency, and results. Prepare a customized sales pitch after researching the prospect well.

Some examples include top-notch, customized, value for money, accurate, safe & secure.

Words that clear the doubts and hesitation of the prospect like no hidden charges, transparent pricing, money back guarantee, buy only if you like it, etc.

For example, leading field force management software Lystloc mentioned “No credit card required” for their 14 days free trial on their website with exact pricing details for various plans as well.

These are the types of selling phrases that work in your favor and help in your career growth.

Words You Shouldn’t Use In Sales

Some words will create doubts or convey a different meaning. To avoid this unnecessary confusion, you should avoid such words.

Examples are as follows:

Cheap – This word will create instant doubt in your customer’s mind about the quality of the product. Even though you say your product is good, they will hesitate to buy it. Instead of cheap, you can use value for money, reasonable pricing, exclusive offer, etc.

Avoid vague words that give a feeling of uncertainty. For example, if your customer questions a particular detail about performance, words like absolutely, perfect, 100%, etc may sound confident to you but not to the customer.

Hence, agree that performance differs in some situations and promises them an optimal solution.

Avoid using dragging, unwanted words to boost your product. Be concise and clear. Extending your pitch with words like what else, giving too many examples, etc will make your sales pitch boring and tiring for your customer.

Wrapping Up

Sales are all about your words, your body language, and the way you carry yourself in front of your customers. A salesperson is the face of the brand. Hence it is important to know catchy phrases to attract customers and retain them.

As a salesperson, it is the fastest way to get rich with no money and just words. Use them wisely and grow in your sales career. Ends with a quote, “Sales success comes after you stretch yourself past your limits on a daily basis”.