Looking for a dress this party season, but finances not quite matching expectations?
You could do worse than rent your dream outfit.
Aussie start-up, GlamCorner, is on track to turn over AUD $50 million dollars worth of designer fashion by the end of this year – with thousands of women turning to the Internet to hire designer gear they would never be able to afford otherwise.
FEMAIL spoke to GlamCorner to find out what the top five dresses are on the site right now – to help to give you some inspiration this December.
Aussie start-up, GlamCorner (pictured: one of their designs), is on track to turn over AUD $50 million dollars worth of designer fashion by the end of this year
Thousands of women turn to the Internet to hire designer gear they would never be able to afford otherwise (pictured)
Two of the top dresses which are always on loan from GlamCorner are a Zimmermann playsuit (pictured left) and an Alice McCall floral dress (right) – both are available to rent for four days
The site also highlighted a bright yellow Thurley mini dress (pictured) as one of the sell-out styles – which retails for $649 and is on Glamcorner for $119.20
First on GlamCorner’s most-borrowed list is a folly neck tie playsuit by popular Australian label, Zimmermann.
While the elaborate floral design retails for $650, it costs just $119.20 to rent for four days on GlamCorner.
Elsewhere, a similar flower-laden outfit, the Oh Oh Dress by Alice McCall, costs just $95.20 to rent, whereas it would set you back $590 to buy.
The site also highlighted a bright yellow Thurley mini dress as one of the sell-out styles – which retails for $649 and is on Glamcorner for $119.20.
It label, Self Portrait, also got a look-in, via the Guipure Frill Mini Dress in blue (RRP $500; $95.20 rental).
Elliatt rounded out the top five – with the white Freesia dress (RRP $194; rental $39.20).
It label, Self Portrait, also got a look-in, via the Guipure Frill Mini Dress in blue (RRP $500; $95.20 rental, pictured left), and Elliatt rounded out the top five – with the white Freesia dress (RRP $194; rental $39.20, pictured right)
Speaking to FEMAIL about the rise of Glamcorner, co-founder of the business, Dean Jones, said: ‘GlamCorner is essentially the sharing economy meets people’s wardrobes’
He explained: ‘There’s an appetite for things like it out there. Instagram and social media have definitely contributed – customers don’t get as much mileage from outfits as they used to’
Speaking previously to FEMAIL about the rise of Glamcorner and other dress rental sites, co-founder of the business, Dean Jones, said: ‘GlamCorner is essentially the sharing economy meets people’s wardrobes.
‘There’s a real appetite for things like it out there. Instagram and the rise of social media have definitely contributed – customers don’t get as much mileage from their outfits as they used to.
‘But we also attract women in search of those “wear-once dresses” that they would later struggle to get rid of if they were bought.
‘We don’t really go for everyday staples – instead we choose those incredible items regular Australian women want to wear, and give women access to labels and clothes they might not otherwise be able to afford.’
Pictured are the husband and wife co-founders of GlamCorner, Dean Jones and Audrey Jones
Recent statistics suggest that it has rented out the retail equivalent of $30 million of designer clothing – with that figure estimated to be $50 million by the end of the year
GlamCorner are not alone in their success – there are other models around the world including Bag, Borrow Steal and Rent the Runway
Since the launch in 2012, GlamCorner has more than quadrupled in size.
Recent statistics suggest that it has rented out the retail equivalent of $30 million of designer clothing – with that figure estimated to be $50 million by the end of the year.
Of course, they are not alone. The business is ‘unashamedly’ modelled on the American success story, Rent the Runway.
Elsewhere, other big names in the rental industry include Bag Borrow or Steal, Something Borrowed and Girl Meets Dress.
And with some success, obviously comes some controversy.
Earlier this month, fellow rental company Borrow My Balmain came under fire when several of their popular Dior items were found to be fakes.
The site offers more designers than ever – from Alex Perry to Camilla, Zimmermann and international names like Erdem and Herve Leger
Meanwhile, the 2017 spring racing season saw five times the number of rentals as the same period last year
However, over at GlamCorner, things have remained plain sailing.
The site offers more designers than ever – from Alex Perry to Camilla, Zimmermann and international names like Erdem and Herve Leger.
Meanwhile, the 2017 spring racing season saw five times the number of rentals as the same period last year, with GlamCorner telling FEMAIL that tens of thousands of Aussie women collectively saved $8-$19 million of retail clothing they would likely have worn once.
‘We are very data and research driven,’ Dean Jones explained previously.
‘But there is also an overwhelming gut feeling for what will sell, which comes from my wife and business partner, Audrey.
‘You need a good gut feeling in the fashion industry as sometimes you can have all the statistics you want and still be in search of that dress that will sell like hotcakes.’
To visit the GlamCorner website, please click here.