The Grande Dame of the Glossies

In an era when most women’s magazines were showing readers how to knit an egg cosy for Easter, Fleet Street editor Phyllis Digby Morton was covering taboo subjects such as sex and infidelity. Anne Sebba profiles the pioneer who made her mark in the man’s world of the 1930s 

Phyllis Digby Morton was a pioneer – a ground-breaking female journalist in an era when Fleet Street was dominated by men. Appointed as editor of a new women’s magazine in 1930 when she was only 29, she launched an innovative advice column dealing with hitherto taboo topics. She became one of the best-known fashion and beauty writers of the day, and her marriage to the society couturier Henry Digby Morton (known as Digby) confirmed her celebrity status. Yet today her name is largely forgotten.

Phyllis was born in the first year of the 20th century, the youngest of six children, to a middle-class literary family in Brixton, South London. Her father, James Harwood Panting, was a successful writer of adventure stories and a children’s magazine editor (it was Panting who first published Treasure Island, as a serial) and her godfather was H G Wells.

 Phyllis was pretty as a picture and powerful as a rocket launcher

A free spirit from the start, in March 1917 Phyllis ran away to get married at Kensington Register Office at the age of 16 (she falsified her birth date on the marriage certificate, claiming she was 21). Her first husband, whom she seems subsequently to have wiped from her history, was an engineer called Noel Ernest Herberte. The couple’s only child, a daughter they named Valery, was born almost three years later, when Phyllis was 19. But the marriage failed and Phyllis was soon a divorced single mother who needed to earn enough money to look after her daughter.

Phyllis found work on a detective magazine, where she was paid £6 a week to write about famous crimes (she later said it was through this that she met interesting people from all walks of life, many of whom had spent time in jail) and then (following a brief, accidental career as a radio actress for the BBC) worked for a variety of Fleet Street publications until, in 1930, she was appointed editor of Woman and Beauty, a new monthly magazine started by Amalgamated Press. 

Phyllis launched the groundbreaking magazine Woman and Beauty

Phyllis, right, launched the groundbreaking magazine Woman and Beauty

‘I was fearfully criticised for putting Beauty into the name, for in those days any Englishwoman who went to a beauty salon for her weekly facial did it quite furtively,’ she wrote. Yet during the first five months of 1935 she received 38,260 letters, an average of 7,652 a month, mostly seeking advice and guidance on beauty, dress, comfort and efficiency in the home. Even the young Princess Elizabeth recognised her influence, meeting Phyllis on the Woman and Beauty stand at the 1948 Ideal Home Exhibition and commenting: ‘I think this magazine is a great help to women.’

Phyllis sent a personal reply to each letter. She wrote a column under the pen name Ann Seymour, and was also responsible for commissioning short stories and pages of advice, some from doctors, about issues of the day that were not being openly discussed elsewhere: wartime love affairs, grief, anger and loneliness.

In 1942 she devoted several editions of the magazine to discussions of infidelity and adultery. In one article, entitled ‘Can a Man Love Two Women at Once?’, the (male) writer comforted women by telling them that a man does not actually love two women at the same time. He might fall in love with another woman but ‘he’s got to fall out of love with you first’. In other words, if you forgive him a dalliance, everything will be all right in the end.

Other wartime pieces addressed anxiety as to whether women could have a baby after 40 and gave advice to ‘young, healthy, vital, happily married wives’ on how to sublimate their sex drive while separated from their husbands. The female author of this piece concluded, ‘The fact is that the sex impulse is largely bound up with artistic creation,’ and advised women to keep busy with some sort of artistic activity to take their minds off sex.

 In 1935, Phyllis received 7,652 letters a month. She sent a reply to each one

Phyllis was one of two women editors (the other was Audrey Withers of Vogue) invited during the war to join a special committee at the Ministry of Information, set up to investigate the social and psychological problems facing women’s forces. She was also on the advisory committee established by Minister of Labour Ernest Bevin to discuss the need to recruit women into the workforce.

By this time Phyllis had married again, her second husband being the Irish-born couturier Digby Morton, five years her junior and founder of the Lachasse fashion house (H G Wells gave her away at their wedding in 1936). They lived in a penthouse in Mayfair and became one of London’s most photographed couples, with magazine features celebrating their glamorous style. They made a good team: he loved cooking and interior design; she was the one with the business brain, who organised their busy social lives, bolstered his career by ensuring he received publicity and drove the car.

When Phyllis married couturier Digby Morton (right) HG Wells (left) gave the bride away

Phyllis and her husband were rescued from an SS City of Benares lifeboat when the ship was torpedoed  in 1940

Left: when Phyllis married couturier Digby Morton (right) HG Wells (left) gave the bride away. Right: Phyllis and her husband were rescued from an SS City of Benares lifeboat when the ship was torpedoed  in 1940

In 1940 Phyllis and Digby were on a trade mission to the United States, sailing on the SS City of Benares, when the ship was torpedoed by a U-boat 600 miles from land. The Benares was carrying 90 evacuee children, in some cases entire families, on their way to safety in North America, most of whom were lost. Phyllis later described how she spent 20 hours in a lifeboat waiting to be picked up. ‘During those interminable hours I learned that those who seem too delicate and highly strung to stand any fierce ordeal are the ones who face up magnificently to danger and endure silently.’

Only 13 of the 26 who started out in the lifeboat survived. Phyllis spent the night trying to comfort 14-year-old Pat, ‘who had swum to [my] boat when her own overturned and who didn’t know what had become of her mother and sister…[and trying] to keep Fred, the ship’s carpenter, awake because he’d had no sleep for two nights and the cold of the sea is like snow, once you fall asleep it is fatal. Perhaps when the war is over I may be able to tell the full story of the sinking of the City of Benares,’ she wrote in her Woman and Beauty column in 1942.

In February 1944, as the war still raged, Lord Rothermere, owner of the Daily Mail, personally offered Phyllis the hugely prestigious job of assistant editor at the newspaper. It was the first time a woman had been offered the post and it was a role she would have relished. But, according to Phyllis, the appointment was vetoed by the then editor Bob Prew, who told her that he would take freelance pieces from her but did not want her in the office as his second-in-command. She wrote in her diary that night: ‘Proof conclusive – Fleet Street is a man’s world. How long, oh Lord!’

Phyllis continued at the helm of Woman and Beauty until 1950, and the magazine folded shortly after she left. She then became beauty editor of Woman’s Own and set up the innovative Beauty Club of Great Britain, a nonprofit organisation, providing talks, discounts for subscribers and a newsletter. She insisted that ‘some of the happiest moments of my life have been when, in the course of my job, I’ve helped a woman to make the very best of herself…turning ugly ducklings into swans’.

The Beauty Club of Great Britain aimed to empower women by making the best of themselves

Phyllis with Princess Elizabeth at the Ideal Home Exhibition in 1948

Left: The Beauty Club of Great Britain aimed to empower women by making the best of themselves. Right: Phyllis with Princess Elizabeth at the Ideal Home Exhibition in 1948

Through the Beauty Club she hoped to empower women by discussing subjects that were often considered taboo elsewhere, such as sex, acne or plastic surgery. In 1957 she wrote: ‘Facial ugliness, even if superficial, imposes a serious handicap that frequently destroys happiness and endangers chances of economic survival. Yet in nearly all cases even the gravest of these defects can be eliminated or greatly reduced by skilful plastic surgery.’

A common thread in the hundreds of articles she wrote throughout her life was the idea that cultivation of personal attractiveness was a worthwhile goal for all women, however clever they were. As she frequently reminded readers, a successful businessman had once said to her: ‘There is no place in my office for the girl who isn’t intelligent enough to know how much appearance counts.’ She also believed that making the best of yourself was not only a personal morale booster but was important to please ‘him’. ‘Give yourself the looks he likes,’ she wrote, or ‘Six simple steps to the look he’ll love’ – deeply unfashionable views today.

Phyllis’s remarkable combination of talent, style and energy won her many admirers although, unlike her husband, she does not have a mention in the Oxford Dictionary of National Biography. ‘[Phyllis] is pretty as a picture and powerful as a rocket launcher, and anything she touches begins to hum and buzz and send out sparks within half an hour,’ wrote fellow journalist Amanda Marshall in the 1950s.

Felicity Green, herself a grande dame of Fleet Street and now in her 90s, started her own career working for Phyllis as a teenager, having left school early and written a letter begging her to take her on. ‘Woman and Beauty was a rule-breaking, pocket-sized pre-1960s magazine that was way ahead of the game,’ she has said. ‘When

other magazines were teaching readers how to knit an egg cosy for Easter, Woman and Beauty wrote about virginity, frigidity, infidelity and style. Woman and Beauty changed my life, as did Phyllis.’

Woman and Beauty was a rule-breaker. It was way ahead of the game 

Phyllis was also the author of two books, including one of advice for teenagers, published in 1947 and said to be the first in the UK aimed at girls of 17 to 19. But although the publishers claimed on the jacket that ‘no one in England today could be better qualified to influence the teenage girl in her tastes and approach to life’, there was no mention of the author’s obvious qualifications: that she herself had been a teenage bride and a teenage mother. 

According to her granddaughter Suki, an artist, Phyllis’s daughter Valery had been sent abroad to a convent in Belgium to be educated, returning only in the holidays. Phyllis never talked about Valery in the office but kept a photo of her in a drawer. The fact of her motherhood was simply not a subject for discussion. Yet as adults mother and daughter – close enough in age to be sisters – became very close. Later, when Phyllis became a grandmother, ‘she was more like a kind and generous fairy godmother’, says Suki. ‘I always called her Phyllis.’

It’s hard to see Phyllis as a woman who lacked courage, yet she came to believe that she should have fought to take up that job at the Daily Mail. ‘Many’s the time I’ve regretted my lack of confidence, because now I shall never know what might have been,’ she said in an interview many years later. And she never did write in any more detail about her 1940 ordeal in the Benares lifeboat. She had walked off the boat looking amazingly elegant, but the trauma of seeing so many die was a real-life drama she did not want to relive.

Phyllis modelling one of her couturier husband's creations

Phyllis and Digby in their Mayfair penthouse flat

Left: modelling one of her couturier husband’s creations. Right: Phyllis and Digby in their Mayfair penthouse flat

In the 1960s Phyllis and Digby Morton moved to the Cayman Islands. Phyllis was writing almost until the end, her fertile imagination unstoppable, and there is a sheet in her archives from her final years headed ‘Ideas for Stories’. But she missed the buzz of life in a city and of having a constant supply of books to read. Her daughter Valery died suddenly and unexpectedly in 1978, Digby in 1983 and Phyllis, heartbroken, a few months later in 1984. 

Phyllis’s granddaughter Suki brought her ashes back to England to be buried and has lovingly preserved her cuttings, photos and letters. They reflect a woman way ahead of her time, one who should be celebrated for her courage, vision, pioneering spirit and her deep desire to help other women achieve their full potential.

  • Anne Sebba is the author of Les Parisiennes: How the Women of Paris Lived, Loved and Died in the 1940s, published by Orion, price £9.99. To order a copy for £7.99 until 8 October, go to or call 0844 571 0640; p&p is free on orders over £15