The HiSmile color-correcting toothpaste whitens teeth fast according to shoppers – and it’s reduced

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Would you like a brighter smile without the expense and time needed to commit to tooth whitening strips or trays? Meet the HiSmile V34 color correcting purple toothpaste.

Taking stains off your teeth can be done simply by brushing in your normal way, but swapping your regular toothpaste for a purple one. Now reduced to $23.20 it’s half the price of most home teeth whitening kits and much easier to use.

The toothpaste goes on purple to counter balance the color of yellow. All the excess color washes away with water, leaving you with much whiter teeth

If you’re wondering how it works and why it’s purple, the answer is that the toothpaste works using color correcting technology.

Purple is directly opposite yellow on the colour wheel and therefore cancels it out. The HiSmile toothpaste contains a water-soluble purple dye that cancel out any yellow undertones when applied to the teeth.

As it’s water soluble, the purple is washed off your teeth as well as the stains for a brighter smile. And social media is obsessed.

A video by TikTok creator @ravenelysetv on the purple toothpaste had 1.9 million views and there are lots of other demos by other social media users

The phenomenon is rocking TikTok, where videos of the toothpaste being used have had hundreds of millions of views.

 Watched by 1.9 million people alone, @ravenelysetv praised the toothpaste for making a difference to the color of her teeth.

And she’s not alone, as almost 20,000 Amazon shoppers have made the effort to leave reviews for a full five stars. 

Yellow tones caused by caffeine, alcohol, sugar and nicoteine are cancelled out by the deep violet of the HiSmile toothpaste, which leads to a brighter smile

‘This works wonders!’ praised one Amazon shopper. ‘Avid coffee drinker. I have tried dozens of whitening products and most leave my teeth feeling sore & sensitive. This HiSmile toothpaste does not. I saw an incredible difference in the color of my teeth after just a few applications. Would highly recommend!’ 

Another added: ‘This stuff works just like purple shampoo does to take the yellowness out of blonde hair.  I’m a huge wine and coffee drinker and this stuff works like a charm. I have tried  whitening strips and everything. This is so much better and super easy.’

Ready to see what you can achieve to improve your teeth for only $23? Shop the HiSmile toothpaste now while it’s on sale.