Call tracking is one of the best analytics tools to incorporate in your business.
Due to the vast range of metrics and insights provided for your marketing. By analyzing call recordings and customer interactions, businesses can gain valuable data on customer preferences and optimize their marketing strategies accordingly.
Let’s talk about some key data metrics to know when using call tracking software UK.
In this article, you’ll discover essential call tracking metrics such as call duration, call source, and conversion rates, which can provide valuable insights into the effectiveness of your marketing campaigns and help drive better business decisions.
The sources that generate calls
One of the first metrics to know when using call tracking is that you’ll be able to see the sources that generate calls.
Each time you receive a call you’ll be able to attribute this to the specific marketing source that generated the call. The insights will provide a clear way to see the full customer journey, through every touchpoint they visited before, during, and after they called.
This can reveal which of your campaigns are driving the most conversions, as well as the areas in your marketing which are most effective at funneling customers to a call, and those that may need tweaking.
You’ll gain a full overview of your marketing performance when it comes to increasing leads and potential sales for your business.
Your PPC ad performance
Call tracking can also provide analytics for your pay-per-click (PPC) ads, so you can see how each of your ads is engaging customers and adding value to your business.
The software can reveal how many conversions are being produced by each of your PPC ads. This could be customers who call immediately, or funnel further down their journey and then make a call.
This can allow you to structure your PPC ads more effectively, as you can direct more resources towards your successful ads, and remove investments from your ads delivering low conversions.
This metric can therefore improve both your PPC ads and your marketing return on investment as a whole.
A visitor-to-call ratio
Another call-tracking metric that can benefit your marketing is the visitor-to-call ratio (VCR). This will show you how many calls you are receiving from a marketing source compared to the volume of traffic being generated.
It’s important to increase traffic for all your campaigns, yet if these activities aren’t producing any conversions from these visitors, then there is still potential value left untapped.
The VCR might show you sources that appear to have high traffic but are not creating calls, and alternatively, sources that appear to have low traffic but cause the majority of these visitors to convert.
Once again, this can lead to a more accurate way to direct your marketing resources and develop the right campaigns in the best way.
Keyword performance
Call tracking also provides analytics for keyword performance, letting to see the specific searches of customers who interacted with your paid ads. It’s important for helping you identify certain needs your customers have, as well as possible trends or topics of interest for prospects.
You can analyze the keywords revealed by the software and then incorporate this information into your campaigns. For instance, if your paid ad visitors are often searching for things related to delivery, you can create campaigns centered around your delivery times, etc.
This can improve customer satisfaction, offer more information to visitors, and increase your leads.
Call to action tracking
The software also offers call-to-action tracking, where you can see how many conversions are being generated from each of your activities with a call-to-action. For example, this could be prompting customers to fill out a form, interact in a live chat, or click a link from a PPC ad.
These activities can have significant impacts on your conversions and sales, so it’s important to know which ones are most successful and why.
You can then use this information to refine your calls to action, such as including more creative written content or design, which generates more leads and sales for your business.
By including these key call-tracking metrics in your marketing strategy, you’ll have everything you need to take your conversions and sales to the next level.