According to 75 percent of online shoppers, product photos play a key role in helping them decide what to buy.
Do you need help leveling up your product photography? If so, this guide is for you. Read on to learn some essential product photography tips that everyone in the eCommerce industry ought to know.
Check Out Your Competitors
Visit your competitors’ websites and take a look at their product photos. This can help you get ideas for your website and identify mistakes you want to avoid.
You can also learn a lot by following those who work in the photography industry. Find some photographers on Instagram whose style you enjoy. Then, try to replicate their photos when you take your own.
Adjust Your Lighting
Proper lighting is a must if you want to capture great product photos. If possible, take photos in natural light. This is the easiest and cheapest way to make your products look appealing. If this isn’t an option, though, invest in some studio lights.
Set one light up in front of your product as the key light. Then, place the other on the opposite side, behind, or above it.
Use a Tripod
A slow shutter speed helps you get high-quality shots. It also makes it hard for you to hold the camera steady.
To avoid shaky, blurry photos, use a tripod to stabilize your camera.
Adjust Your Camera Settings
Speaking of your camera, adjust the settings before you start taking photos as well. Start by changing the white balance. It should be set to the same Kelvin temperature as the studio lights (if you’re using them).
Adjust the aperture, too, so that it matches the type of photo you want to take. If you want sharp, focused images, set the camera to a smaller aperture to create a wider depth of field. Turn your flash off, too. You don’t need it since you’ve already adjusted the lighting.
Take Lots of Pictures
Practice makes perfect, so don’t limit yourself to a few images of each product. The more pictures you have to work with, the easier it will be to find good ones that are worthy of displaying on your website.
Create a Great Background
Another one of the most popular product photography tips is to create a great background. For product photos, a white background is best. It ensures that shoppers aren’t distracted by anything and can focus on what you’re selling.
Set up a white sheet or a large sheet of white paper for a simple, inexpensive background. Keep in mind, too, that you can also use a background eraser to eliminate unwanted images from behind your products.
Try These Product Photography Tips Today
You don’t need a professional photography studio or the highest-quality types of cameras to take great product photos. If you follow these product photography tips, you’ll be amazed at how much better your pictures get.