The MASSIVE change coming to Cadbury chocolate: Confectionery giant to launch new paper packaging for the first time
- Cadbury will ditch plastic packaging in favour of a paper wrap in Autralia
- The brand is currently trialling paper packaging on a small number of products
- If the trial is successful, it could mean an end to plastic packaging in five years
- Rival chocolate brand Nestlé also announced a line of chocolate in paper
Cadbury may ditch plastic packaging in favour of a paper wrap in Australia if a trial underway proves successful.
The chocolate brand is trialling paper packaging on a small selection of chocolates that will be exported from Tasmania to New Zealand, 7News reports.
The move comes as many brands seek to ditch harmful plastics in favour of more eco-conscious paper.
Cadbury will ditch plastic packaging in favour of a paper wrap in Australia, as the confectionery brand trials paper packaging on a small number of chocolates (stock image)
It’s the first time Cadbury have moved away from their traditional material.
According to reports, if the trial is successful, it could mean an end to plastic packaging for the brand within five years.
Cadbury’s new packaging follows the news that McDonald’s pledge to ditch plastic straws from 2020.
Rival chocolate brand Nestlé also announced a line of chocolate in paper packaging, launching a line of ‘YES’ snack bars made in an entirely recyclable paper wrapper.
The Cadbury wrapper will be made from sustainability sourced paper.
The paper material will not include laminates, foils or plastic for fully sealed flow-wrap packaging, according to FoodBev.
The team behind Mondelēz UK, which owns the confectionery giant, said that while many paper-based food wraps have a thin plastic film to protect the product, the Cadbury paper will act as a barrier to protect the food and ensure freshness.
Mondelēz also claimed that it would ensure that all paper-based packaging used by the company is sustainably sourced by 2020.
It will provide detailed recycling information to customers all over the world by 2025 in an attempt to get everyone recycling.