If you want to market your business, social media continues to be a solution that many companies succeed with, but with so many to choose from, you might not know which is ideal for you. So today, we will talk about Twitter.
Twitter needs no introduction. It’s the closest thing to a public we have, with millions of people voicing their thoughts every day. Love it or hate it, Twitter is a force to be reckoned with, and it’s ideal for businesses.
But is it right for you? It’s vital to decide if Twitter is right for your business.
Do you know that this platform demands time and effort to build a fan base? You need to engage your audience with entertainment publications and get likes, comments, and shares.
All of those actions are of great importance for Twitter development algorithms. The professionals in the marketing niche like the SocialsUp team provide some solutions to grow Twitter engagement.
However, it is no secret that for a sustainable result and organic interaction, you need to build a strategy based on the interests and preferences of your target audience.
Who is your target audience on Twitter? Does your business have the potential to be promoted on Twitter?
This post will tell about how powerful Twitter can be and explore if it’s right for your business with different kinds of solutions.
Twitter is a Powerful Tool
Let’s first state that Twitter can be an excellent tool for business. There are millions of users on there, and with the correct tweet, it has the potential to make your brand known around the platform.
Not only that, but Twitter does have a business profile, complete with several unique features to get you started, including analytics and ads. This way, you can ensure that you’re targeting the right audience.
Another way Twitter works as a powerful marketing tool is because it’s more personal than other platforms. As a result, it’s easy for you to interact with your audience and answer any questions and concerns you have.
Twitter is also great for business due to its open nature.
With Twitter, you can identify your audience more straightforwardly than on other sites. Gathering people and following them can help you build a perfect buyer persona, allowing you to create more brilliant posts targeting more people.
In addition, linking to your main website is simple. Putting it in the bio can allow users to visit your website. If they like what they see, you have a customer for life.
Twitter is also excellent for all ages. Some sites, such as Facebook, are associated with an older crowd, while others like TikTok are for younger people.
However, Twitter attracts both younger and older and everyone in-between. It’s simple to find the demographic you need with Twitter. Now, let’s discuss why Twitter can be ideal for your business.
Is it Right for You?
If the following applies to you or your business, Twitter might be for you.
It Works Great for a Local Business
With Twitter covering the entire world, you might be skeptical about how well it works if your business only targets people in a specific area. However, with keywords, targeted hashtags, and a slew of other features, Twitter can work splendidly.
One example is Twitter’s advanced search feature, which lets you search by specific terms to help you target your audience.
One example is through searching for tweets near a particular zip code. So, for example, you can interact with locals with a sweet tooth if you sell ice cream.
If Your Business Wants to Connect With Customers
Twitter lets you speak to customers like they’re your friends and is excellent if you don’t mind having more of an informal voice. Besides talking to your customers, Twitter lets you host polls, contests, and other interactions that excite people to do business with you.
Twitter is even better if you don’t mind having your business be a little snarky or informal.
This website is where Wendy’s has roast sessions. Brands with a more formal image are allowed to loosen the tie a bit and have a good time. If that sounds for you, then you’re in for a treat.
You Want to Connect With the Younger Crowd
Millennials make up the majority of Twitter users at 40%.
While what defines a Millennial is debatable, most agree that it’s from 1981-1996. As of this article, this means the mid-20s to early 40s. Gen Z, which comes after Millennials, also makes up a good chunk of the audience.
Twitter is a youth-based website. As mentioned, there is an older crowd, but if you want to interact with an audience under 40, Twitter is your home.
You Wish to Have Excellent Customer Support
Another reason why Twitter works well for businesses is that customers can tag your profile if they need help, and if you respond quickly, you can obtain a positive reputation.
Besides helping people with their posts, Twitter’s messaging system also makes it easy for you to answer any inquiries.
With that said, you must remember that Twitter rewards businesses that can answer on time. You might be in trouble if you leave your customers hanging for too long.
Some companies resolve this by having a separate profile for customer support or using bots to make messaging easier.
You Want to Do Collabs
Twitter is an excellent way for you to meet other businesses and collaborate with them. In addition, you can speak to influencers or high-follower accounts and work a deal.
They can market your product for the money, and you can benefit from that. Many people trust the word of influencer accounts, and influencer marketing has the potential to aid you in many ways.
Pros of Twitter for Your Business
Like any platform, Twitter has pros and cons. Let’s discuss them further in this section.
It’s Free and Promotes Organic Reach
Most social media sites are free, so this pro does not seem too special initially. However, many sites make it, so you have to pay to get anywhere, with the site tanking your reach unless you pay for ads.
Twitter has paid ads and other perks if you spend a little extra, but it’s excellent about making it so that you don’t have to pay to go somewhere. In addition, posts can get traction organically, meaning you can use the algorithm to your advantage.
Having a Voice is Simple
With any business, your brand and voice are vital for its operation.
So again, Twitter makes it easy for you to post and create a voice that people will associate with your business. And again, Twitter makes it so that you can be a little more informal compared to how you might market yourself on other sites.
It’s a Powerful Tool for Collecting Feedback and Supporting Customers
On Twitter, anyone can state their opinion or tag someone if they need help.
Because of this, Twitter works well if you wish to have a good reputation for your customer service. As long as you have resources that allow you to answer within a short time frame, it can help to improve your image.
It’s An Engagement Powerhouse
One word that will drive your social media to success: engagement. When people like, share, and comment on your posts, it’s much easier for people to see your profile and follow. Having consistent engagement can build your brand, and Twitter is great. In addition, short tweets, posts that come in the form of a question, and other methods can put your Twitter account on the map.
Cons of Twitter for Your Business
Twitter is not all sunshine and rainbows, however. Some people might find that Twitter has several drawbacks, including:
Complaints Going Out of Hand
Any social media website will have people who have a problem with your service. However, the ability for a tweet to spread quickly means that a customer could post something, and then thousands see it.
So even if you make it suitable, more people will see the complaint than the good that you do. While this can happen on any platform, the quickness of Twitter means that you must resolve the problem ASAP.
Another addition to this paragraph we will mention is that Twitter does attract some toxic individuals. While most people you’ll encounter will be pleasurable, others can be rude, harassing, or even stalking your account.
Again, this applies to any website, but on Twitter, it is vital to have a thick skin when dealing with customers.
It’s a Time Sink
Again, this con can apply to many platforms, but due to Twitter’s size, you’ll spend a lot of time gathering an audience and answering as many comments as possible. If you have a social media manager, this can solve the problem. However, this can be problematic if your business is a one-person show.
One way to resolve this is by scheduling posts. Scheduling works well if you’re busy when your audience is active. With that said, it’s ideal that you answer any comments or messages ASAP.
Limited Characters
A tweet only allows for 280 characters. Initially, Twitter only allowed 140, but then expanded that in 2017.
However, 280 characters can still be minor, meaning you have to be snappy about your market. While you can always make threads, it’s best to make your point in one post. If you’re long-winded, you might find Twitter to be a challenge.
It Can Be Overwhelming
Despite Twitter being a fun platform, it is where you can have a difficult beginning. From getting followers to knowing where to go, Twitter’s large size can intimidate some people new to social media marketing.
However, understanding the basics before you enter can save you trouble.
Some Basic Tips to Get You Started
Before we go, we figured it would be best if we listed some tips to help you get the most out of your Twitter profile:
Be sure that you have a complete profile. Have a memorable, brand-friendly username. Be sure to have a good PFP and cover photo. Have an informative bio and a link to your business in it. Pretend you’re the customer and trying to get a good first impression.
We mentioned that you should interact with your customers. However, you should also follow and interact with accounts in the same business as yours. Not only can you learn from them, but there is a chance for you to do collaborations.
Use a combination of text, images, and videos on Twitter. Using every feature Twitter offers can get you a leg up in the competition.
Your profile should not be too salesy. If you’re only posting links, no one will want to follow them. Instead, mix it up with content your audience would be interested in, and your profile will thrive with new people interested in it.
Do not spam hashtags. Too many can backfire on you, creating an unreadable tweet. Instead, use 1-3 hashtags. The more specific they are, the better. For example, using hashtags that the locals will search for can work for you if you are a local business.
On the other hand, don’t cast a net so wide that fish swim through it.
Conclusion
Twitter is a useful business website, providing a unique way to reach your customers. While not every business needs a Twitter, Twitter works well if you’re trying to market to a younger crowd and want to create a profile that engages customers.
If you want to create a profile and see it for yourself, it’s simple. Create an account, have an idea of what you want to do, and then tweet. You might find that it can drive your business to success, no matter how big or small you are.