SHOPPING – Contains affiliated content. Products featured in this article are selected by our writers. Click here for more information.
One of the world’s most in-demand beauty brands has wowed with a ‘game-changing’ new lip buy that serves as both makeup and an instant hydration booster.
Trinny London, the globally-revered brainchild of fashion and skincare guru Trinny Woodall, has kept the launch of her first ever lipstick collection under wraps – despite fans of all ages begging for clues over the past 12 months.
And now the Just Joyous range is finally on the market, it’s safe to say it was worth the wait.
The 11-piece line up includes uber-flattering shades that claim to transform lips in seconds and leave them plumper, more lustrous and effortlessly hydrated for as long as 24 hours.
True to the brand’s nourishing and ‘skin-loving’ focus, the lipsticks are also made with hugely beneficial ingredients that re-vamp the lips from the inside out.
These include hyaluronic acid, nourishing oils and plumping peptides which produce a ‘lip balm’ effect that work ‘literal magic’ on tired, chapped pouts.
‘I am beyond excited to share our first ever lipstick,’ Woodall gushed.
One of the world’s most in-demand beauty brands has wowed with a ‘game-changing’ new lip buy that serves as both makeup and an instant hydration booster
Just Joyous features a line-up of 11 ‘flattering’ lip shades – from versatile nudes to deep hues
‘When Just Joyous was in development, my mission was to create something super high-performance, a formula that we would all want to reach for every day.
‘This is lipstick, reimagined.’
92 per cent of those who trialled Just Joyous praised the lipsticks for providing deep hydration, shine and colour all in one swipe – while 91 per cent agreed the formula delivered long-lasting comfort*.
True to the brand’s nourishing and ‘skin-loving’ focus, the lipsticks are also made with hugely beneficial ingredients that re-vamp the lips from the inside out
When it comes to the science, it lies in the replenishing biomimetic peptides which plump lips up over time and helps with firming and enhancing volume.
The added moringa and maracuja oils then work to seal in moisture, preventing lips from becoming dry and chapped.
Priced at $49, each shade has its own name like all the Trinny London buys.
These include Charlotte (light nude pink), Martha (soft rosy nude), Mitra (soft nude brown), Valerie (coral pink), Holly (fresh muted orange), Faustine (deep fuchsia pink) and Eden (deep berry).
Woodall says these shades are designed to be ‘expressions of how we feel’; she’s not a believer in ‘one colour for all’.
‘On days when we need a little softness, a delicate pink can really lift our spirits, and when we’re ready to embrace our boldest, most dynamic selves, nothing compares to the power of a deep berry shade,’ Woodall explained.
Fans of the brand are excited to get their hands on the ‘gorgeous’ new lipsticks – with one claiming its the ‘ultimate upgrade’.
Many pointed out the new ‘beautiful’ creations are the next step up from the best-selling Lip2Cheek, which come in tiny pots.
‘That’s a big change, pots to sticks. Love it,’ one said, while another added: ‘Love that you have lipsticks now.’
Woodall says these shades are designed to be ‘expressions of how we feel’; she’s not a believer in ‘one colour for all’
Many pointed out the new ‘beautiful’ creations are the next step up from the best-selling Lip2Cheek, which come in tiny pots
Woodall founded Trinny London from her kitchen table in 2017 with one purpose – to give everyone the tools they need to feel their best.
The beauty brand – loved by celebrities, make-up artists and beauty enthusiasts around the world – is known for its best-selling items including the BBF SPF30 Cream ($75), Eye2Eye eyeshadow ($34), BFF Eye serum-concealer ($50) and BFF De-Stress tinted serum ($75).
*The user trial for Just Joyous was conducted on 170 people over 28 days
***
Read more at DailyMail.co.uk