The THREE on-trend ‘styles’ Aussies are desperately trying to copy in 2025 – and the ‘out’ looks to ditch right now

With Australian Fashion Week set to kick off next week, Google has revealed the top trending ‘aesthetic’ searches lighting up the country.

The results, although surprising to some, are at least very wearable, and extremely comfortable.

It’s not just models and stylists setting the tone anymore either – throw-back movies have also had a huge influence.

Searches for ‘Coastal Grandma’ have soared, with an uptick of 170 per cent this year as young Aussies swap hot nights for breezy beach walks and furry slippers.

The ‘Nancy Meyers aesthetic’ has exploded by the same amount, with fashion insiders putting it down to Australians dreaming of fresh-baked croissants, soft cashmere cardigans and a kitchen worthy of a Hollywood film set.

As for more corporate styles? Gen Z’s have replaced ‘Corporate cool’ with ‘Office Siren’.

The Y2K vibe is a hit with celebrities like Hailey Bieber and Kendall Jenner, who regularly don the look head-to-toe in pinstripe sets and knee-high boots. 

Here’s a full breakdown of all the looks Australians are trying to replicate right now, as well as the two trends that are ‘so 2024’.

Office Siren: With Australian Fashion Week set to kick off next week, Google has revealed the top trending ‘aesthetic’ searches lighting up the country Pictured: Elsa Hosk

Nancy Myers 

If you’ve seen the actresses in any Nancy Meyers’ movies (i.e. Cameron Diaz in the The Holiday and Meryl Streep in It’s Complicated), you’ll already be familiar with this elevated, but comfy look.

It’s time to lean into fitted marle knits, turtlenecks, luxe loafers, leather riding boots and coats, silk skirts and crisp button-down shirts.

The ‘Nancy Myers’ aesthetic pulls on the styles of her most famous movie characters (like Cameron Diaz in the The Holiday (pictured) and Meryl Streep in It’s Complicated). Think elevated, with comfortable cashmere, turtlenecks, silk skirts and a very neutral colour tone. Pictured: Rosie Huntington-Whiteley

Coastal Grandma

Think of this style as a perfect mix of lifestyle and fashion trends combined.

Popularised on TikTok, ‘Coastal Grandma’ evokes a relaxed, elegant, and carefree vibe reminiscent of wealthy women living in picturesque seaside towns.

Think linen everything, relaxed fits, cosy knit cardigans, scuffed shearling slippers and the perfect basket bag to hit the farmers’ market with.

Popularised on TikTok, ‘Coastal Grandma’ evokes a relaxed, elegant, and carefree vibe reminiscent of wealthy women living in picturesque seaside towns. Pictured: Skye Wheatley

Office Siren

The search for ‘Office Siren’ is up 90 per cent on Google.

And according to Pinterest Australia, it’s the lovechild of ‘corporate-core’ (up 950 per cent) and ‘geek chic’ (up 870 per cent), which echoes the dark academia vibe with a touch of confidence.

Also dominating Pinterest searches are items like pinstriped pants (up 135 per cent), vests-and-skirt combos (up 160 per cent), and heeled boots.

The search for ‘Office Siren’ is already up 90% on Google, with this year’s Met Gala encapsulating the aesthetic perfectly with the theme ‘Superfine: Tailoring Black Style’. Pictured: Kendall Jenner (left) and Hailey Bieber (right) at the Met Gala 2025

A handy hack: Shopping made easier

For those not in the know, if an item online catches your eye, Google Lens is a little-known trick that can save you time and money.

Just like Shazam (for music), it can be used for anything you can see – even if you don’t know the brand name or how to describe the style or pattern.

The function works by toggling across to a separate tab on the Google home page.

Simply open Lens and point your camera to search for items, find similar pieces, see how other people have styled it, and compare pricing.

If an item online catches your eye, Google have created a handy shopping tool called Google Lens. Just like Shazam (for music), it can be used for anything you can see – even if you don’t know the brand name or how to describe the style or pattern

You can also snap or screenshot a pattern or fabric and then use Lens or the Lens feature in Google Photos to find items in a similar style. 

Cleverly, it can also show users new ways to style clothes they already own, like that vintage cardigan at the back of the wardrobe. Perfect for the time poor, or just fashion averse.

Simply snap a pic and use Lens to see how others wear similar items

Stylist Lattitia Taylor: What is ‘out’ in 2025? 

CROPPED TIGHT DENIM JACKETS 

If you still have that snug, mid-cut denim jacket lurking in your wardrobe, it’s time to Marie Kondo it.

‘Just like the oversized blazer trend, the relaxed, loose denim jackets are the go-to style of outwear for 2025,’ Lattitia said.

‘The unflattering mid-cut denim jacket can now thankfully stay in 2024, along with their low-rise jean counterparts’.

Sydney Sweeney’s cropped jean jacket is now on the ‘out’ list

 BRANDED BELTS   

Remember when belts with giant logo buckles were the height of sophistication? RIP to the Gucci belt era. According to Lattitia, understated accessories are in for the long haul.

‘Instead of belts with XL logo buckles like the ridiculously popular Gucci belt of 2015, it’s all about subdued details,’ she said.

‘Classic gold or silver buckles that won’t tie you to a particular year and you’ll wear for seasons to come.’

Irina Shayk’s Hermes ‘H’ buckle belt and Solange Knowles’ Gucci belt are no longer chic, according to Lattitia

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Read more at DailyMail.co.uk