Staying on top of who’s hot, and who’s even hotter, on social media takes work.
But if you’re looking for a way to up the ante on your Instagram feed, then look no further than this definitive list of the top ten Australian influencers.
According to data via Google Analytics, influencers were ranked based on the number of article views between January and December.
Here, FEMAIL rounds up the best of the best, from models to travel bloggers to big household names and sports stars – and reveals who you should follow in 2018.
Australia’s Instagram stars for 2017 revealed and while some have clocked up some serious numbers, others show it’s quality over quantity
1. RENEE AND ELISHA HERBERT
18-year-old twinning models and style influencers, Renee and Elisha Herbert, have been racking up some serious numbers on social media in recent months, and combined they have over one million followers between them.
The pair, who hail from the Sunshine Coast, have been globe-trotting for the past year all while self-managing their respective modelling careers.
In an interview with Husskie, Renee revealed that while they’d had some social media interest when they first started modelling, their careers really took off once they’d been scouted through the social media platform.
Though the pair don’t share social media pages, each of their photo rolls is peppered with plenty of snaps of showing the two together.
Social media star Elisha Herbert boasts more than 600,000 followers on Instagram
Twin sisters Renee Herbert (left) and Elisha Herbert (right) launched their modelling careers after being scouted through Instagram
Renee Herbert and her twin sister have been globe-trotting for the past year and self-managing their modelling careers
2. ROXY JACENKO
Sydney-based public relations queen Roxy Jacenko not only heads up her own very successful PR firm and influencer agency, she’s also a major influencer herself.
While the 37-year-old mother to Pixie, 6, and Hunter, 4, is every inch the style queen, her photo roll isn’t all glitz and glamour – though do expect a fair few showing her looking tanned, taut and terrific.
With over 206k followers, Roxy, who is also a best-selling author, shares a steady stream of photos showing life with her young children as well as of her on the go as a millionaire business woman and PR maven.
Real life with Roxy Jacenko: The busy public relations maven’s social media feed is filled with snaps of her two children Pixie (pictured left) and Hunter (pictured right)
The glamorous business woman, who is also runs an influencer agency herself, has more than 200k followers on social media
3. ROZALIA RUSSIAN
Fashion and lifestyle blogger Rozalia Russian is a taste-maker and influencer with plenty of sway on social media.
The former ballerina has over 204k followers on Instagram and her feed is one of curated elegance, showcasing a mix of high-end meets High Street style.
Similarly to Roxy, the social influencer isn’t all prissiness and polish and shares a mix of snaps showing her with her two children, often with her husband, Nick, included.
Rozalia Russian (pictured) is a former ballerina with whose social media feed shows a life of carefully curated elegance
4. ALEX HAYES
Alex Hayes is the quintessential all-Australian surfer boy – turned professional influencer.
The 19-year-old, who hails from Sydney’s Northern Beaches, radiates a natural charm that’s equal parts tousled blonde hair, shredded body and wide-toothed smiles.
He has over 600k followers at the time of writing and is also a social ambassador for GoPro.
Alongside pics of himself, Alex posts videos of his antics, including one – now a viral sensation – which showed a dolphin leaping out of the water as he wake-boarded.
19-year-old Alex Hayes is a quintessential all-Australian surfer boy. His natural charm makes him an Instagram winner
Alex has over 600k followers online and holds an ambassadorial role for GoPro
5. CHARLOTTE CASLICK
Australian women’s sevens own Wonder Woman Charlotte Caslick is not only a sports woman who can tough it out on the field, she’s also a social media dynamo.
The 22-year-old sports star and social influencer boasts an Instagram page boasting more than 85k followers – with a varied feed showcasing her at her best.
As well as snaps of her in action on and off the field, Charlotte’s also not afraid to flaunt a body that’s been through the rigors of training.
Charlotte Caslick does just win hearts on the sports field, she’s also a social media winner too
The 22-year-old isn’t afraid to flaunt a body that’s been through the rigors of training
6. GYPSEA LUST AKA LAUREN BULLEN
If the idea of travelling the world with just an iPhone and an adventurous spirit speaks to you, then Gypsea Lust is your social media go-to girl.
Instagram star, Lauren Bullen, 24, is a travel blogger who roams the globe along with her partner Jack Morris, 26, sharing the most incredible photos of a life less ordinary.
A quick glance at Gypsea Lust’s beautifully curated visual feast shows exactly why she is such a hit among her 1.9 million followers.
Expect glamorous travel photos designed to give you instant jealousy, inspiration and joy.
Gypsea Lust aka Lauren Bullen’s Instagram feed takes elevates the travel blog game to new heights
7. YAN YAN CHAN
Australian blogger, presenter and model Yan Yan Chan is one of Instagram’s most stylishly irreverent go-to muses and someone you should follow if you love fashion.
Yan Yan, who regularly posts from the front row of big fashion week shows, has more than 120k followers who subscribe to her social feed.
Not only does she share photos of herself looking effortlessly chic, the influencer mixes it up with snaps that give a behind-the-scenes peek at her glamorous life.
Yan Yan Chan – model, presenter, blogger is one of Instagram’s most irreverent style muses
Yan Yan’s Instagram feed isn’t prissy perfection – instead the style star prefers a more gritty aesthetic
8. TROY PES
Sydney-sider Troy Pes is a male social influencer who is tricky to categorise given he may well be the ultimate slashie.
The 27-year-old is predominately a model, but as well as that he’s also a designer, a vlogger, and an actor.
Though he sports the kind of good looks that will no doubt see him relocate to Los Angeles on a permanent basis very soon, right now his Instagram star is on the rise.
His page boasts more than 300k followers and his feed is filled with Troy largely posing shirtless – simple, yet very effective.
27-year-old Troy Pes is the ultimate slashie: actor, designer, vlogger and of course male model
9. STEPH CLAIRE SMITH
Super-influencer Steph Claire Smith is a Melbourne-born model and social media ambassador with some serious clout.
Though her natural ability in front of the camera gives her an edge, Steph Claire is a dedicated fitness enthusiast and regularly shares photos and videos of herself in action.
She has a whopping 1.3 million followers online, and while her feed is well-curated, part of her appeal she revealed in an interview with Husskie is that she’s ‘relatable’.
She said: ‘People wanted to know a bit of everything about me, so I would just continue to post a bit of everything – my followers are quite broad.’
Model and fitness enthusiast Steph Claire Smith boasts a whopping 1.3 million followers online
10. TAMMY HEMBROW
Finishing the top ten list of Instagram influencers with an enormous seven million followers is Australian fitness and health role model,Tammy Hembrow.
As well as managing her many ambassadorial roles, the 23-year-old mother-of-two under the age of two runs multiple fitness programs and heads up her own athleisure label.
Tammy found social media fame 18 months ago after posting photos showing her post-baby body transformations.
The Surfer’s Paradise star counts international models Amber Rose and Hailey Baldwin – daughter of Hollywood actor Alec Baldwin – as her fans.
Instagram superstar Tammy Hembrow has an enormous seven million followers online
Ms Hembrow juggles motherhood as well as ambassadorial roles, fitness programs and heads up her own athleisure label