In the era of the Instagram artist no longer has to frantically search for an art manager and showcase his talents through exhibitions. A great way to showcase your work and possibly gain recognition to a wider audience is to create an account on a popular social network.
To promote an artist, a competent art manager is needed – an intermediary who promotes new talent for increase Instagram likes organizes useful contacts, finds clients and helps with sales.
At the current time, art dealers for contemporary artists are, for example:
- art galleries formerly Regina;
- private art dealers – you can search for independent sites in the In-Art database.
The starting point for the growth of an artist’s career can be the recommendation of a public figure. Therefore, the authors often draw celebrities or try to make their work interested in famous connoisseurs. But getting the attention of a good art dealer is hard and even harder to monetize talent. In order to successfully sell the artist’s works, it takes several years to invest in its promotion.
Instagram can replace the art manager. Here you can showcase your work, attract fans of the talent, promote your name and even find clients. An artist’s Instagram could become a virtual gallery. But for it to be successful, you need to properly maintain your account.
How to promote an art profile on Instagram
Before promoting art on Instagram, prepare a profile:
- Include your details in your nickname. This will help users find you in searches.
- Switch to a business account. This way you can use additional functions and track statistics.
- Add an avatar to represent your activity. For example, a self-portrait.
- Complete your profile description. Indicate your name, occupation, contacts.
Be sure to research your audience for growth IG likes on www.jesusmanifesto.com to understand what to post and what to write about in signatures. The target audience can be not only connoisseurs of fine art, but also other artists or potential buyers.
As for direct promotion, there are several important points.
Open up to the world
The main goal is to create a strong bond between your work and the fans of your work. Share your emotions and vision of the world honestly through your artwork. People follow you to see more than engaging content. Therefore, communicate and actively support the interest of subscribers to your account.
Try to publish your work in a consistent style. However, don’t be afraid to experiment: use new textures, change colour combinations, locations, lights, moods, etc. Check out the profile of the artist @loisvb. Her works are distinguished by recognizable handwriting, but each has its own flavour, which brings a certain variety.
Make a basic content plan
It’s good if you create a content plan related to your publishing schedule and stick to it. But don’t be overly annoying post any more than one post a day.
At the same time, it is not at all necessary to publish new paintings every time. You can show the place of work in Stories, tell about the technique, demonstrate the work process, share sketches. Keep in mind that not only art lovers, but also colleagues may be interested in your work. Useful advice on work, the choice of materials and other subtleties can increase interest in your profile and confirm your expertise.
Instagram stories get maximum reach, sometimes many times the number of IG followers. With their help, you can not only stay in touch but also attract new users. Your stories don’t have to be professional. Your subscribers are ordinary people.
Delight them with various interesting life hacks and behind the scenes of your creative life. In the Lora Zombie account, you can watch not only works but also observe exhibitions and creative processes.
You can use a variety of Instagram posts promotion options. There is even the possibility of promoting social networks for free using special programs or manually. All presented methods are widely used for the free promotion of groups on Instagram, but they involve many pitfalls.