The Wiggles join forces with Tourism Australia to promote domestic travel for families with children in the ‘Holiday Here This Year’ campaign
Tourism Australia and The Wiggles have teamed up to encourage families with children to travel domestically in the ‘Holiday Here This Year’ campaign.
The partnership will see the children’s band promote holiday destinations around the country on the family hub of the Tourism Australia website.
A children’s book called The Great Australian Wiggly Road Trip has also been released, as well as a new Wiggles song and YouTube series.
Campaign: The Wiggles and Tourism Australia have teamed up to promote domestic travel for families with children in the ‘Holiday Here This Year’ campaign. Pictured: Emma Watkins
Tourism Australia will also partner with The Wiggles on their nationwide tour in 2022.
Blue Wiggle Anthony Field told Mumbrella: ‘We are so incredibly excited to be partnering with Tourism Australia in such a monumental year for The Wiggles and a unique time in history.
‘There has never been a more important time to explore Australia than now and who better to do it with than Tourism Australia!’
Fun content: The partnership will see the children’s band (pictured clockwise from top left: Emma Watkins, Simon Pryce, Anthony Field and Lachlan Gillespie) promote holiday destinations around the country on the family hub of the Tourism Australia website
Exciting: A children’s book called The Great Australian Wiggly Road Trip (pictured) has also been released, as well as a new Wiggles song and YouTube series
‘We are so excited to share some of the great locations that Australia offers! There’s so much to see and do right here in our own backyard,’ he added.
A video on the Tourism Australia website shows The Wiggles inviting fans to go on a ‘road trip’ with them in their Big Red Car.
The Wiggles’ partnership with Tourism Australia comes after A-list couple Hamish and Zoë Foster Blake starred in a series of TV ads for ‘Holiday Here This Year’.
Campaign: The Wiggles’ partnership with Tourism Australia comes after comedian Hamish Blake fronted the travel campaign with his beauty guru wife Zoë Foster Blake. They brought their own brand of humour to the ads encouraging viewers to ‘holiday here’ and ‘go big’
Tourism Australia spent $7million on the campaign featuring the TV presenter and beauty mogul to encourage Aussies to take regional holidays.
The Blakes brought their own brand of humour to the ads, which aired earlier this year, as they urged viewers to ‘go big’ by exploring Down Under.
The local tourism industry has faced several setbacks this year with different states and regions of Australia going in and out of Covid lockdown, before the Delta variant of Covid shut down most of the country.
Big bucks: Tourism Australia has spent $7million on a brand new campaign starring the couple to push people to take regional holidays