This $14 glow booster available in eight flattering shades instantly leaves skin soft and radiant

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In a world where people constantly enhance and edit their pictures to achieve a certain look and often end up looking like caricatures of themselves, it can be a relief to see a person’s authentic beauty.

That’s one of the main reasons so many people fell in love with the e.l.f. Halo Glow Liquid Filter. For just $14, you receive a generously sized bottle of an emulsion that marries the hydrating benefits of skin care with the glowing finish of a dewy foundation.

Yet the product is anything but heavy and over the top. People love the formula precisely because it delivers a flawless glow that’s soft and natural, like a gentle filter that allows the best possible version of your skin to shine.

It’s no wonder that the product amassed a waitlist some 75,000 people strong and boasts nearly 127 million views on TikTok. It’s the kind of viral sensation that is well worth all of the hype.

The e.l.f. Halo Glow Liquid Filter is available in eight flattering colors that range from fair to rich.

Think of the e.l.f. Halo Glow Liquid Filter as an enhancement that brings out your complexion’s innate beauty. It leaves you looking radiant and vibrant the moment that you apply it.

Even better, it’s enriched with a host of beneficial ingredients, including deeply hydrating squalane and hyaluronic acid, which locks moisture in to keep your skin velvety soft.

Fans love it just as much for its versatility as its glow-enhancing and moisturizing properties. It can be worn solo for a fresh look, mixed with foundation if you want to add a little glow to a matte finish, or applied as a highlighter to select areas.

A fresh and natural glow is easy to achieve with this lightweight formula that delivers healthy radiance for a gorgeous everyday look.

Another lovely perk is the mess-free applicator. Like a large concealer wand, it allows for the most precise application imaginable — there’s no need to worry about going overboard thanks to the product’s lightweight finish, but the applicator makes it especially easy to keep it light or build it up if desired.

Plus, it’s available in eight shades ranging from fair to rich. Some might find that they use a slightly lighter shade during the cooler months and a deeper shade when it warms up. No matter your choice, you can be sure it will feel like a dream.

‘Leaves my skin looking so soft,’ shares one shopper. I don’t think I’ll ever go back to what I was using before. It’s the perfect match for my skin. I have very dry skin so my foundation would always look patchy, but nope not with this one! Love love love it.’

Another states, ‘Feels beautiful on! It feels so good on… beautiful, light, airy! I love the light glow it gives your skin! I also love the long applicator with the sponge at the end. This will definitely be my new fave makeup…and it lasted all day long on my normal/dry skin.’

Wear the Halo Glow Liquid Filter on its own, mixed with foundation, or on select parts of your face for strategic highlighting.

Snap up a bottle of your own for just $14 and enjoy the natural, soft-focus results that the e.l.f. Halo Glow Liquid Filter delivers.