She is a household name as she models for Versace and Fendi while appearing on the cover of Vogue and Elle.
But in her latest social media post, this stunner from Arizona was completely unrecognizable.
With a white headband hiding her hair and black makeup all over her eyes, it was nearly impossible to tell who she is.
The looker also opened her eyes wide, which is unlike her as she usually strikes sensual poses, which made her look like she just stepped out of a horror movie.
She has a rich background.
Her dad is a movie star, her uncle is a scandal-plagued movie star, and her husband is one of the biggest pop singers in the world. She also has a famous cousin and aunt.
Who is she?
Who? She is a household name as she models for Versace and Fendi while appearing on the cover of Vogue. But in her latest Instagram post, this stunner from Arizona was completely unrecognizable
Crazy: With a white headband hiding her highlighted hair and black makeup all over her eyes, it was nearly impossible to tell who she is
She is 26-year-old Hailey Bieber.
The star is the daughter of 57-year-old The Flintstones actor Stephen Baldwin.
Her uncle is 65-year-old Alec Baldwin who tragically accidentally killed a woman on the set of his movie Rust.
Her husband is 29-year-old pop star Justin Bieber who has the hits Sorry and Peaches.
Her cousin is model Ireland Baldwin whose mother is 9 1/2 Weeks actress Kim Basinger. Ireland recently welcomed her first child.
The cover girl looked very unlike usual herself in the TikTok clip shared to her Insta Stories.
She had black smeared all over her eyes in a clip where pop music played.
She wore a low cut pal pink top with buttons over a black bra as she talked skincare as she has the line Rhode to promote.
It looked like Hailey was doing some crazy stunt for social media clicks and likes. But she was actually just taking off her eye makeup.
SURPRISE! She is Hailey Bieber, seen all gussied up on Instagram
Her love: She is wed to pop star Justin Bieber
The video begins with her beautifully made up with black winged eye liner and fake lashes as she has just spent the day filming a new Victoria’s Secret ad in Barcelona, Spain.
She takes a makeup remover and rubs it all quickly over her eyes, creating the smeared look that makes her look scary.
Hailey shows fans how she pulls off her fake eyelashes as she smiles.
Then she washes her face with cleanser and applies several moisturizers – she usues several products from her line while in her hotel bathroom.
She also says a new product is coming soon.
‘The glazeeeee,’ she shares.
‘Take the day off with meeeee,’ she writes over her video.
Then she blows a kiss to her fans as she pulls up her arms to present her toned and tiny waistline.
Glam gal: The video begins with her beautifully made up with black winged eye liner and fake lashes as she has just spent the day filming a new Victoria’s Secret ad in Barcelona, Spain
Bye makeup: She takes a makeup remover and rubs it all quickly over her eyes, creating the smeared look that makes her look scary
Bye lashes: Hailey shows fans how she pulls off her fake eyelashes as she smiles
Clean: .Then she washes her face with cleanser and applies several moisturizers – she usues several products from her line while in her hotel bathroom
Fit: Then she blows a kiss to her fans as she pulls up her arms to present her toned and tiny waistline
This comes after Bieber said Rhode has ‘exceeded’ her ‘wildest expectations’.
The model – who is married to singer Justin Bieber – has had incredible success with her skincare line since launching the brand in the US last summer, and is now getting ready to launch it in the UK this week.
No one is relishing in her accomplishment more than Hailey, who has been pinching herself after succeeding beyond her wildest dreams.
She told The Sunday Times’ Style magazine: ‘Skincare is a real-life commitment for me.
‘It’s my favourite thing I’ve ever done. It has exceeded my wildest expectations.’
Hailey – who has amassed 49.5 million Instagram followers – is known for her trademark look of dewy skin and glazed lips.
Uncle: Her uncle is 65-year-old Alec Baldwin who tragically accidentally killed a woman on the set of his movie Rust. Seen with wife Hilaria on May 18 in NYC
Family: Her cousin is model Ireland Baldwin whose mother is 9 1/2 Weeks actress Kim Basinger. Ireland recently welcomed her first child
Her tomboy chic signature style is popular amongst fans who aim to emulate her effortless look.
Rhode, Bieber’s middle name, was born in lockdown and aims to deliver customers a simple and affordable route to her iridescent and luminous glow.
Adding: ‘As I’ve gotten older I’ve realised how much more comfortable I feel with just fresh skin and brushed-up brows.’
Fascinated by medicine, the catwalk queen undertook a dermatology course at the beginning of her modelling career.
She said: ‘I’m fascinated by the medical field. When I started modelling I used to walk around with a medical terminology book in my bag.
‘I hated studying, so there was no way I was going to go to school for any of this. I didn’t graduate high school because I was home schooled and I dropped out [at age 18], which I don’t love.’
Hailey’s brand, which consists of only three items – a moisturiser, a lip treatment and a serum – stands out against the overly saturated market of celebrity beauty for being understated and affordable.
She said: ‘Our philosophy is not to overwhelm the customer. We make one of everything and make sure it’s really good.’
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Read more at DailyMail.co.uk