Hundreds of shoppers have spotted an easy-to-miss detail on the Chemist Warehouse logo – and claim it ‘changes everything’.
The Australian pharmacy chain is known for its discount prices along with the eye-popping yellow, white, blue and red branding.
However, what many fail to spot is the small ‘is this?’ written before the recognisable ‘Australia’s cheapest chemist’ phrase on the side of the building.
Resurfaced images of the stores show the fine print in full detail, after being posted on Reddit and Facebook.
The ‘sneaky’ signage surprised customers with countless shoppers admitting they’d never noticed’.
Hundreds of shoppers have spotted an easy-to-miss detail on the Chemist Warehouse logo – and claim it ‘changes everything’
However, what many fail to spot is the small ‘is this?’ written before the recognisable ‘Australia’s cheapest chemist’ phrase on the side of the building
‘I can’t believe that! Never noticed,’ another wrote.
‘It took me a solid two minutes to work out what was wrong with that sign,’ one said.
The conversation traces back to a Reddit thread where a shopper interprets how they think the marketing decision was made.
‘Lawyer: ‘Guys, technically we can’t call ourselves Australia’s cheapest, because really – we’re not. Any ideas?’ Marketing Guy: ‘OK! I’ve got it…” the customers said.
Others joked about the importance about always checking the ‘fine print’.
‘I actually drove by one today and had to chuckle at the slogan and disclaimer,’ someone else said.
Daily Mail Australia has reached out to Chemist Warehouse for comment.
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