More than 4.1 million beauty related images are saved on Pinterest every month in Australia.
But around the world women are carefully curating specific trends – including ’70s-style fringes and Rapunzel braids – and ‘pinning’ them to their social channels for later inspiration.
In Australia, it’s safe to say that makeup-wise less is definitely more. There has been a 55 per cent increase in saves for ‘natural makeup’ since this time last year, with faces like Shanina Shaik leading the charge.
In Australia, it’s safe to say that makeup-wise less is definitely more. There has been a 55 per cent increase in saves for ‘natural makeup’ since this time last year (Shanina Shaik on the left)
We prefer the dewy glow of a highlighter and lick of mascara combo than the mattified ultra-Photoshop look of contour and blusher.
But in South Korea it’s all about the hair – and making it stand out from the crowd. The Asia Pacific territory has seen an influx in the searching of ‘hair perm’ in the last year at 205 per cent.
Shorter hair gives that bold impression they’re after, with longer layers ensuring the cut still frames their face.
The Asia Pacific territory has seen an influx in searches for ‘hair perm’ of 205 per cent in the last year
Shorter hair gives that bold impression they’re after, with longer layers ensuring the cut still frames their face
On the other side of the world in Paris, the French are pairing curtain bangs with brown eye shadow – which has seen an increase in searches of 85 per cent on Pinterest.
The chic look is obvious on just about any fashion week alum eating an almond croissant in the cobblestone lanes.
Even actress Marion Cotillard has dabbled with the look, brushing her shorter locks behind her ears and curling them under.
Even actress Marion Cotillard has dabbled with the look, brushing her shorter locks behind her ears and curling them under (left)
Meanwhile in Sweden the pink hair trend of the millennial era has taken off in a big way, with a 120 per cent increase in searches for ‘pink hair’ in the last 365 days.
With 80 per cent of the population there born with fair-hair, it’s particularly easy to bleach and dye their locks a fuchsia shade.
But it’s not for the faint hearted – the colour will need to be maintained to avoid turning a sallow pastel mere weeks later.
Even all-American sweetheart Kylie Jenner has given the tone a go – before dying it back to her traditional darker roots before falling pregnant.
With 80 per cent of the population there born with fair-hair, it’s particularly easy to bleach and dye their locks a fuchsia shade
Even all-American sweetheart Kylie Jenner (pictured) has given the tone a go – before dying it back to her traditional darker roots before falling pregnant
Speaking of America, the home of the Big Apple has been indulging in a number of braided looks in the past year – with searches seeing an increase of 445 per cent.
The long and more mermaid-style the hair and the faster they’ll be pinned – with a number of brides-to-be getting inspiration for their nuptials.
Braids are a classic way of hiding the fact your hair is dirty, but they’re not easy to do on your own head.
Braids are a classic way of hiding the fact your hair is dirty, but they’re not easy to do on your own head
The long and more mermaid-style the hair and the faster they’ll be pinned – with a number of brides-to-be getting inspiration for their nuptials
On the other side of the States, Canada is sitting pretty with their love of blonde highlights, which are 345 per cent more popular than last year.
You’ll often need to add a touch of bleach to your locks if you don’t have a naturally light shade anyway, but blonde is a fairly easy way to lift your complexion.
However, it’s best to have done by a professional – one wrong move and you could end up orange.
On the other side of the States, Canada is sitting pretty with their love of blonde highlights, which are 345 per cent more popular than last year
For South Africans it’s actually their nails that are taking charge – with a French tip extraordinarily popular at a 555 per cent increase.
While the traditional white tip is certainly still cause for attention, nail technicians now offer a selection of other colours to keep things modern.
If you’re in the mood for a metallic shade you can do so with a slightly pinker nail tone for the other half – just to balance the colours.
While the traditional white tip is certainly still cause for attention, nail technicians now offer a selection of other colours to keep things modern
And while the saying goes ‘blondes have more fun’ the brunettes in Mexico are giving it a run for its money by stopping just short of a permanent change with balayage.
Saves on Pinterest for ‘balayage brunettes’ has seen a 235 per cent increase in the last 12 months, and rightly so.
It suits most face shapes and the blonde tone can be altered depending on your skin colour.
Saves on Pinterest for ‘balayage brunettes’ has seen a 235 per cent increase in the last 12 months, and rightly so