Tottenham to secure sponsorship windfall as a result of Champions League final appearance
- Tottenham will reap the financial rewards reaching the European Cup final
- Playing in the Champions League final on Saturday will attract global investment
- Liverpool made record-breaking profits after reaching the final last season
- Both clubs will see their sponsorship value increase after the Madrid showdown
Tottenham Hotspur stand to make tens of millions after the club’s extraordinary journey to the Champions League final put them in the shop window, according to sponsorship experts.
Fellow finalists Liverpool showed the impact reaching the latter stages of Europe’s elite competition can have last year. They saw profits soar following the success of 2017-18.
Now, Tottenham can expect to reap the same rewards with chairman Daniel Levy sure to look to capitalise on their success, which has given them a larger global reach.
ottenham will make tens of millions from reaching the European Cup final in Madrid
James Melville, managing director of sponsorship consultancy East Points West, told Sportsmail: ‘Clubs that regularly feature at the business end of the Champions League open up a shop window to grow a larger global fan base which is hugely appealing to wider group of global brands.
‘Liverpool have now reached successive Champions League finals. It’s already having an economic impact. Liverpool recently revealed record-breaking financial results with a pre-tax profit of £125m during the last financial year, spearheaded by their success in the Champions League.
‘Turnover during the year also climbed to £455m, up £90m year-on-year, while media revenue grew by £66m to £220m. Commercial sponsorship revenue increased by £17m to £154m.
Liverpool revealed record-breaking financial results with a pre-tax profit of £125m last year
‘When Spurs and Liverpool play in the Champions League final, it will be watched by a global TV audience of over 200 million people. This presents a huge captive audience for brands wanting to associate themselves on a global, multi-market platform.
‘It also means that the likes of Spurs and Liverpool will increase their sponsorship value through being able to show regular participation in the Champions League.’
On the effect this will have on the English game, Melville added: ‘The Premier League already earns the most sponsorship revenues in Europe, making over £1billion a year from 440 sponsorship agreements. The success of Premier League clubs in Europe will only increase this investment level in years to come.’