Twisties announce new flavour across Australia – and it’s VERY controversial: ‘Absolutely not’

Two iconic Aussie food brands have unexpectedly collaborated on an unusual new snack.

Twisties have teamed up with ice block brand Zooper Dooper to create a unique food mash-up.

From this week, shoppers will be able to get their hands on packs of limited-edition Twisties Zooper Dooper Fairy Floss.

The new flavour variety sees the classic Twisties revamped as a crunchy and candy-coloured snack.

The snack food is described as combining the ‘nostalgic sweet flavour of Zooper Dooper’s Fairy Floss with the iconic Twisties crunch’.

The result is a ‘a taste explosion that’s weird [and] wonderful,’ according to the product description.

A Twisties brand spokesperson confirmed the ‘surprise’ collaboration, adding that it blended two beloved Aussie food flavours in an ‘unexpected way’.

Simon Odisho, who is Brand Manager at PepsiCo said: ‘Twisties Zooper Dooper Fairy Floss is the ultimate Aussie creation!’

Two iconic Aussie food brands have unexpectedly collaborated on the new and limited-edition Twisties Zooper Dooper Fairy Floss

‘It’s a flavour that is reminiscent of our childhoods in the most unexpected way possible.’

‘We love to surprise our fans with flavours that are as bold as they are surprising, and what better way to launch a flavour this exciting than with a little fun of our own?’

Zooper Dooper Brand Manager Georgia Fink agreed, adding that that the new flavour mash-up is ‘bold, unexpected and unmistakably Aussie’.

‘Teaming up with Twisties has created something truly unique that we know will transport our fans straight back to their childhood with just one bite!’

But, there is (naturally!) a twist for the official launch of the exciting new snack, which arrives in IGA stores from Monday 23 June.

For Tuesday 24 June only, Sydney-siders can make their way down to Romeo’s IGA in Eveleigh to pick-up a free packet of the new Twisties Zooper Dooper Fairy Floss flavour.

The catch? To get the free snack, they’ll have to visit the store between 10am-3pm and ‘Pay by Floss’ – meaning, they have to show off their best flossing dance moves   in exchange for a free packet of Twisties Zooper Dooper Fairy Floss. 

The one-day-only promotion was launched in collaboration with Gen Z TikTok dancer, Zac Jeremiah.

 Gen Z TikTok dancer Zac Jeremiah teamed up to launch their ‘Pay by Floss’ one-day promotion, which encourages shoppers to pull out their best floss dance moves in exchange for a free packet of Twisties Zooper Dooper Fairy Floss

Zac shared a punchy 15-second video to promote the campaign, which depicts him insisting that ‘there’s no way I’d dance for a new free Twisties Flavour’, but then cuts to him alongside the Twisties mascot, demonstrating their best flossing moves.

The Twisties Zooper Dooper Fairy Floss will be exclusively on shelf in IGA stores from the week commencing Monday 23 June, and will then roll out nationally on 30 July.

However, it seems that some fans of the classic Twisties varieties are unimpressed by the new collaboration.

Aussie foodie Russ Stuart, who posts food reviews to his popular social media channels taste tested the new flavour and scored it a lacklustre ‘4 out of 10’.

A TikTok video posted to the @Russ.Eats account has notched up nearly 100K views and sees Russ tasting the new Twisties flavour, which he concedes does smell like a Fairy Floss flavoured Zooper Dooper.

But the foodie’s final verdict is that the limited edition snack tasted like ‘jam on a Corn Thins without any butter’.

The foodie’s comments did not deter some excited shoppers, with one Instagram follower demanding to know where to ‘find them’ in stores.

Meanwhile, other Twisties fans took to the comments section of Russ’ video to  suggest alternative Twisties flavours they wished the brand would launch. 

Among the suggestions were flavours like salt & vinegar, vegemite, BBQ, and beef.

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