It is important to be innovative in today’s fast-paced digitally dominated world. Social media has greatly impacted our perceptions, made us more aware of a lot of things, and even influenced our buying behavior.
Typically, a business with a good presence on social media platforms that has a substantial amount of following and likes on its posts is meant to have at least some of its marketing already sorted.
However, that is not enough and it is paramount to add the following types of Instagram ads to a social media strategy because one type of method will never work long-term.
In order to communicate your brand with your audience as time passes and new changes occur, it is wise to have a range of different tools under your belt, so that your customer base never loses faith in you.
Instagram, the popular photo-sharing app, is now a social media powerhouse. It has over 600 million monthly active users and Instagram followers packages. It is one of the most effective platforms for businesses to reach their target audience.
Here are some types of Instagram ads that you can run in order to maximize your reach:
The simplest type of ad – Photo Ads
An ad that is based on a picture might be the best way for you to share your work with people who are interested in it. You can also use it as an opportunity to promote your brand or sell your products.
Let’s look at the basics of photo ads and how they work: Instagram photos generally have a square or horizontal aspect ratio. A post is the first photo that you add to your story. The maximum length of a caption ideally is 120 – 140 characters.
Keywords that are appended to captions or hashtags can be seen by people searching for content related to that keyword.
Photo ads are a type of Instagram ad that allows you to share your photos and make money from them. Instagram is one of the most popular social media platforms, which is why it is a perfect place for advertisers to promote their products or services.
It’s also a great platform for influencers who want to promote themselves and their work.
More visibility through sponsored Ads
Instagram ads are a great way to promote posts and products. Sponsored Ads are a type of Instagram ad that appears on the target audience’s home feed with a link.
The sponsored ads have the same look and feel as any other post on Instagram, so they don’t stick out like an advertisement. This is what makes them so appealing to brands, who want to reach their target audience without feeling too intrusive or spammy.
Sponsored Instagram ads can be used by any company that has an Instagram account. They are great for businesses that want to reach a wider audience and increase their followers.
Sponsored ads allow businesses to promote contests, giveaways, and events. These sponsored ads can also lead followers to the business profile by linking in their bio. This will increase engagement with followers and increase sales for your business.
The most effective – is Instagram Story Ads
At least 80% of Instagram users use Instagram stories to update their followers on their daily lives.
It is also one of the most effective ways for a business to promote their brand through Instagram stories and pay some money to have it reach their targeted audiences profiles, as they tap through their own friend’s stories.
Instagram Story ads are a new feature on Instagram. They allow businesses to advertise their products and services in between user stories.
The only obvious drawback of an Instagram Story ad can be that once you tap on your screen, it will be gone and you would not be able to revisit it and which might put a potential customer off from availing an offer or gathering full information on a brand’s product.
The trending type of ad – Instagram Reels Ads
Instagram Reels Ads are a new type of video ad that is meant to be viewed in a vertical format. They are available on both Instagram and Facebook. They can be used by advertisers to showcase their products and services, or by marketers to promote their brands.
These types of ads can be 30 – 60 seconds long, can be in the form of an influencer product review that counts as marketing, or simply a direct ad from a business profile.
It is best to mix and match these types of ads according to what suits your brand’s product life cycle.
Some other types of ads also include carousel and IGTV ads and these work like Instagram reels and photo ads. It is important to be clever in incorporating all of the above into your social media strategy in order to get the most benefits out of your marketing techniques.