The UK’s number one skincare brand has hit cult status in Australia, selling one product every 60 seconds in Priceline stores.
No7 is famously adored by the likes of Gwyneth Paltrow, Crazy Rich Asians actress Gemma Chan and Sienna Miller.
The affordable British brand is available in more than 470 Priceline stores nationwide after launching here on August 12 last year.
No7 – which regularly attracts waiting lists of 100,000 – boasts 42 products ranging from $19.99 to $61.99 in price.
BEFORE: The affordable British brand is available in more than 470 Priceline stores nationwide after launching here on August 12 last year
AFTER: In Australia the top sellers include No7 Laboratories Line Correcting Booster Serum (RRP $61.99), which has sold over four million tubes globally, and the No7 Lift & Luminate Triple Action Serum (RRP $54.99), which instantly makes skin appear healthier
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The ‘miracle’ product is the most expensive in No7’s range
In Australia the top sellers include No7 Laboratories Line Correcting Booster Serum (RRP $61.99), which has sold over four million tubes globally, and the No7 Lift & Luminate Triple Action Serum (RRP $54.99), which instantly makes skin appear healthier.
‘With such a diverse product offering that caters to every skin need, you can achieve everything from plumping and brightening to reducing fine lines and hydrating the skin – all within a really reasonable price point and the assurance that the clinically-proven formulations will deliver real results,’ Priceline Pharmacy’s Business Category Manager of Skincare and Haircare in Merchandise Michael Papalia said.
‘Following in the footsteps of our friends in the UK, No7 is a smash hit in Australia. Priceline has officially sold over 100,000 No7 products since launch. This achievement is a testament to Australians’ love for effective ingredients, clinically-proven formulations and accessible price points.’
The UK skincare brand is beloved by the likes of Gwyneth Paltrow, Gemma Chan and Sienna Miller (No7 skincare and makeup pictured in use)
Some of the highlights are the brand’s famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards (the serum pictured)
PROTECT & PERFECT SERUM
One of the highlights from No7 is the brand’s famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards thanks to its ability to lessen the impact of fine lines and wrinkles.
The serum (pictured) famously includes often pricey ingredients like retinol, hyaluronic acid and No7’s matrixyl 3000
The serum famously includes often pricey ingredients like retinol, hyaluronic acid and No7’s matrixyl 3000 – which works to visibly reduce the signs of ageing every time you apply the serum.
According to the Head of Science research at No7, Dr Mike Bell, it’s the scientific studies that set No7 apart from other skincare brands on the market.
‘The serums have gone through rigorous clinical and consumer testing to validate their age defying performance with thousands of women involved in their testing, across 70 studies over the past 10 years,’ he said in a statement.
‘This partnership between No7 Beauty Company and Priceline means that millions of Australian consumers will now be able to access No7’s iconic age defying skincare range, getting prestige quality at accessible prices exclusively at Priceline.’
Another top product in the extensive range is No7’s Advanced Retinol 1.5% Complex Night Concentrate ($61.99), which is the most expensive item in the collection (pictured)
ADVANCED RETINOL 1.5 PER CENT COMPLEX NIGHT CONCENTRATE
Another top product in the extensive range is No7’s Advanced Retinol 1.5% Complex Night Concentrate ($61.99).
The most expensive item in the collection, the retinol is designed to re-boot and renew the skin while you sleep, so you wake up looking refreshed, and – after several weeks – noticeably younger.
When the retinol launched in the UK, it did so to a waiting list of 100,000 people.
It is now used by millions of women around the world and has rave reviews online.
‘Very surprised at how well this product works,’ one recent reviewer posted.
Another added: ‘I have been using this product for about five months now and it is amazing. You skin peels the top layer of skin to reveal much clearer skin with fewer brown spots and lines’.
Ingredients including shea butter and hyaluronic acid work to hydrate the fragile skin around the eyes with the eye cream (No7 products pictured)
RESTORE AND RENEW MUTLI ACTION EYE CREAM
‘I have real issues with the skin around my eyes. This cream really does make a remarkable difference,’ one reviewer said of the cream (pictured)
The third ‘cult’ product in the No7 collection is Restore and Renew Multi Action Eye Cream, $37.99, which seeks to firm and revitalise the delicate skin around the eye area.
Ingredients including shea butter and hyaluronic acid work to hydrate the fragile skin around the eyes and plump it out, while ginseng extract aims to make you look more awake.
‘I have real issues with the skin around my eyes. This cream really does make a remarkable difference and I’ve only used it for two weeks,’ one commenter posted.
Another reviewer added: ‘It’s smooth and creamy not oily. It really helped with the puffiness under my eyes’.
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