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Venturing Deep into the Working of SEO

Website optimization is all about using tools and advanced strategies to attract traffic. This traffic can then be converted to customers. One of the prominent features of website optimization is SEO.

When your website attains higher ranks, you will witness more clicks from the user. Tools such as SERP API can help immensely. This will drive traffic to your website and results in a higher conversion rate, thereby boosting revenue.

What is SEO?

SEO or search engine optimization is a procedure of enhancing your website and online existence, including both on-page and off-page, by improving its ranking in search engines like Google. It helps a web page to get noticed and categorized easily.

The customers find it effortless to spot your business among a thousand other companies. It is a holistic approach concerned with captivating customers to your online business. In doing so, one must take into consideration that the website ranks higher in the SERP.

For instance, a billion users do a search on Google every month, which represents a potential customer base. Tapping into this wide pool of customer base relies on an efficient and optimum SEO strategy.

A significant part of this strategy entails achieving a higher rank in the SERP combined with robust digital marketing campaigns and an efficient pay per click (PPC) model.

Furthermore, any business to create a market value requires advertising, which helps in assembling a huge amount of web traffic. SEO is an opportunity that offers free advertising.

How does SEO work?

A search engine is a text-driven software that completes a cycle that brings the searches on the top surface, such as crawling, scanning, and storing. For example, there are some elements that are known to build up a good quality score (a metric used by Google and Yahoo to rank websites) which are as follow:

  • Page design
  • Usability
  • Meta tags
  • Website names and URL
  • Characteristics of the link

The cycle works as follow

Crawling: For every search engine, there is a software known as Crawler or Spider that crawls the contents of the website. Some crawlers don’t pay a visit to a webpage for a month or two because it is impossible for it daily to crawl or see whether the new page has appeared or the existing one is updated.

Therefore, it is essential to remember that it cannot crawl images, flash movies, frames, and password protected page. If one has all these on their website, then running a keyword simulator test proves beneficial to see if it is spotted by Spider.

Indexing: If you want the search engine to understand your page, then it is mandatory to correctly optimize the page. After crawling through the content, the Spider stores the indexed page. An indexed page means a page that is visited by the Google crawler, ‘Googlebot.’

Search work:  The search engine then processes every search request. There are millions of pages that contain the same search phrases, so the job of the search engine is to measure the relevancy of all the pages and matches with the indexed ones as per the keywords mentioned in the SERP.

Algorithms: An algorithm works like a diagnostic tool that takes the search with a particular keyword then checks for the relevant URLs with those keywords, estimates likely answers, and showcases pages that have the word or a phrase that’s been looked for.

In this diagnostic tool, you may find three searches algorithms-On site, Off-site, and Whole-site. It is important to note that every search engine has distinct algorithms that may display different results from each other.

Also, this algorithm keeps on changing. So, it is necessary to get trained in order to adapt to these changes if the website seeks to remain on the top. This demands sound SEO expertise.

Retrieving: The end result will be seen in the search results.

How to create an SEO strategy?

To gain a sound SEO expertise, one must have a competent SEO strategy. Below are the point’s one need to take into consideration while framing the SEO strategy:

Location of the target market:

Geographical locations play a vital role in attracting customers. Once you implement this approach, you will gain confidence and success. Google Analytics comes to your rescue to help in investigations related to these factors.

Keywords to correspond your ROI:

Frame long-tail keywords. While doing so, you need to spend time on fixing relevant keywords so that the ROI (return on investments) can be measured successfully.

Quality content:

The company should create a user-friendly website that is easier to navigate. The keywords, title tags, and consistent content are the main goals to achieve. The content should be non-plagiarized and clear.

Provide options in search engines:

This is a notable step to ensure that every search engine and not only Google, display your website on their page. Your website should be compatible with various search engines because your customers will be hailing from diverse backgrounds.

In a nutshell

SEO is like an alpha and omega for an e-commerce website that latches on the users, thus creating a brand value in the digital market. Once it gets properly incorporated, you will definitely succeed in targeting the desired audience. Kindly hit all the strategies as you plan your website.


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