Violet Crumble launches new Violet Crumble Caramel Milk with honeycomb flavours

Iconic chocolate bar Violet Crumble has launched a new honeycomb and caramel-flavoured milk.

The Violet Crumble Caramel Milk consists of the flavours of the famous golden honeycomb and a creamy caramel white choc, splattered with milk.

Australian shoppers who are keen to get their hands around the $4.50 creation can head into independent supermarkets and selected petrol stations from Monday.

The new milk flavour blend is the brand’s second collaboration with Australian beverage producer Bickford’s following the launch of Violet Crumble Milk last year.

‘The frenzy we saw last year from our taste-bud shattering Violet Crumble Milk was overwhelming, so we knew our next milk drink needed to take the flavour combinations to another level,’ Phil Sims, CEO of Robern Menz, said.

Amelia Wright, brand manager at Bickford’s, said they wanted to create a product that shoppers will love for years to come.

Australian shoppers who are keen to get their hands around the $4.50 creation can head into independent supermarkets and selected petrol stations from Monday

‘We just knew that turning our honeycomb and creamy caramel flavoured white choc into liquid form would give customers a product that would become legendary, not just now but for future decades to come,’ she said. 

‘Our new milk is the refreshing flavoured milk Aussies didn’t know they needed, but after the year we’ve had, is tipped to be the milk they will want to get their hands on.’

Shoppers can find the milk at Coles Express, Ampol and local Independent Supermarkets or online via Sippify. While South Australian’s can grab the drink from OTR and The FruChocs Shops at Glynde, McLaren Vale and Hahndorf.