In an era of social distancing, virtual events have become an indispensable tool for communication and participation in the business environment, which it is nowadays difficult to do without.
However, even beyond the particular context in which we live and operate daily, virtual events can guarantee important added value in involvement, effectiveness, cost-effectiveness, and satisfaction.
In short, just enough to break all delays and start dealing with these increasingly widespread and well-known initiatives. Do you know the ExpertShare virtual events platform that transforms Physical Events into Digital, Virtual or Hybrid Events?
Virtual events, a world to discover and exploit
A virtual event is – as its name suggests – an event organized digitally, online, and therefore able to overcome the obstacles and limitations typical of on-site events.
A virtual experience is easily customizable based on the customer’s needs, and able to involve participants in an immersive experience that can be completely tailored to suit your purposes.
In short, the virtual event is exactly everything you would like to have organized for your company: whether it is the presentation of a product or the sharing of results among the various members of a team, whether it is the launch of a particularly innovative service.
Or a customer panel, the virtual event will be able to satisfy every purpose most efficiently and effectively.
The advantages of a virtual event: why organize one?
But why should the virtual event be referred to as an on-site event? What are the distinct advantages of a virtual event, which you should consider and maximize through the best personalization of this business initiative?
Of course, the benefits of a virtual event are numerous, and many of them depend on the nature and characteristics of the event itself.
However, we still wanted to outline what, in the opinion of our team – which has been involved in the preparation of similar initiatives for years – are the advantages common to all virtual events (even yours!).
Compliance with the rules
The first advantage of the virtual event is unfortunately callable in the current pandemic context. The rules on social distancing and the prohibition of gatherings prevent the organizers from planning events where there are many more or less close people.
In this scenario, it is clear that the virtual event can be an ideal solution (sometimes the only one!).
Allowing the company or other promoter of the event to be able to achieve the same results that it could have gained through the preparation of an on-site event but without the limitations and obstacles typical of the “physical” event.
Communicating in the video is by no means simple; Maurizio Zamboni provides us with some useful advice to apply immediately!
Environmental sustainability
Whether it is direct pollution, such as that which is achieved by setting up the stages or structures in which the on-site initiatives will be held, or indirect, such as that produced by the use of the means of transport that the participants will use.
To be able to go to the place of the appointment, one thing is certain: the on-site event is hardly characterized by a zero environmental impact.
On the other hand, with the virtual event, an optimal solution is achieved in terms of environmental sustainability since all the typical impacts of the on-site event will be cut to the benefit of the environment.
No limit to attendance
Organizing a virtual event will not expose the organizer to any attendance limit, as the regulations or the easy availability of space required for on-site events.
Therefore, the company will be able to host as many participants as it wishes, whether they are intended as an audience, whether they are designed as exhibitors or sponsors.
Therefore, there will be no more critical issues or difficulties in accepting a last-minute sponsor, an exhibitor who has chosen to join our initiative at the last moment, or perhaps an unexpected flow of visitors interested in the event!
Cost savings
One of the most sought-after advantages by those who choose virtual events is cost savings.
A virtual event makes it possible to contain or reduce all the costs typical of an on-site event, such as those that can be directly connected to the set-up of the stands, the transfers of people, or the catering.
A nice saving that more than compensates for any possible investment in technology may be necessary to prepare for this initiative.
Satisfaction
Technologies attract. And it does year to an increasingly impressive extent!
This is why participating in a virtual event is a unique experience, which probably a share of the participants you will end up involved in your digital initiative will never have seen in their life.
You will get greater satisfaction from all those who attend the virtual event and who will be happy to remember this experience and share it with other people. A good hand in your marketing and promotion campaign!
What can I organize with a virtual event?
As we have seen, the reasons that should lead you to organize a virtual event are numerous, from reducing the environmental impact to cost savings, from greater incisiveness in terms of marketing to increased satisfaction for all participants.
It would help if you had enough determinants in your hands to be able to seriously start considering the idea of organizing your first virtual event.
In this sense, we like to remember how many people contact us to determine whether their event can be transformed into a virtual event.
People are amazed to discover that there are not many limits that you should bring when you think about a virtual event, with the consequence that any type of activity can be “digitized,” as long as you contact an expert, and as long as you plan each phase of this event, right from its initial parts.
Conclusion
The virtual event is highly personalized. Due to the technology used and other typical characteristics, it can only be subject to a significant variation, case by case. Is the right opportunity to discover how to transform your next event into the best digital experience that your participants can imagine!