WA Firefighter picture for ‘Roll up 4 WA’ gets hot response online

Smouldering photo of a buff firefighter encouraging Aussies to roll up their sleeves for a Covid jab is such a hit with ‘housewives’ woke killjoys step in with a stern warning

  • WA Department of Fire and Emergency Service issue warning to Facebook users
  • DFES posted an image of a buff firefighter as part of the ‘Roll up 4 WA’ campaign 
  • The photo attracted the attention of thousands online who objectified the firey 


Western Australian firefighters have issued a stern warning to Australians after an image encouraging residents to get vaccinated generated too much heat. 

The Department of Fire and Emergency Services WA uploaded a photo to its Facebook page which showed a buff firefighter encouraging residents to get the Covid-19 jab .

‘Starting the shift right. Always doing what we can to keep you safe,’ the DFES wrote as part of the ‘Roll up 4 WA’ vaccination campaign on Friday.

Alongside the caption was an image of a firefighter with the slogan: ‘Flat White with an extra shot’, which shows the firefighter brandishing his vaccinated bicep while holding his morning coffee. 

The Department of Fire and Emergency Services WA have had an unexpected response to its post promoting vaccination (pictured)

The well-meaning public health message caught the attention of thousands online but for all the wrong reasons. 

‘Have him at the injection site – I would have a third dose for good measure haha,’ wrote one woman. 

‘Can he jab me??’ Wrote another. 

‘I don’t like to objectify men, but you make it so tough to bite my tongue,’ added a third. 

But the DFES were soon forced to douse the flames after some users got a bit too fired up in the comments section, leaving it no choice but to issue a stern warning. 

‘Hello guys, just a gentle reminder that this is a person, not an object and we’re not impressed with having to respond to blatant sexualised comments on this individual just doing their job, which is protecting you,’ the DFES wrote. 

‘Regardless of gender or your opinion on their looks, keep your commentary respectful’. 

Western Australia has one of the lowest vaccination rates in the country with 59.1% of residents having received only one dose and 40.5% double jabbed (pictured, resident line-up at a Perth mass vaccination hub)

Western Australia has one of the lowest vaccination rates in the country with 59.1% of residents having received only one dose and 40.5% double jabbed (pictured, resident line-up at a Perth mass vaccination hub)

The post appears to be part of the ‘Roll up 4 WA’ campaign that encourages residents to ‘roll up our sleeves and get vaccinated for Covid-19’.

As of Friday the state holds one of the lowest vaccination rates in the country with 59.1% of residents having received only one dose and 40.5% double jabbed. 

Premier Mark McGowan announced on Monday that WA has expanded its eligibility criteria for Covid vaccinations allowing children aged 12 to 15 to receive a Pfizer shot. 

He’s now pleading with parents to sign their kids up for the jab, as the state continues to linger behind the national average when it comes to vaccination rates. 

The Labor leader has also doubled down on threats to keep the WA borders closed to the rest of the country once NSW and Victoria hit 70 per cent vaccination. 

He has since declared the domestic border may remain shut until April 2022, meaning Western Australians could remain isolated for another seven months.

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