How many times do you judge a product from its packaging? Always! And it is very normal. People first look for the appearance before they say anything about the quality of any product. It will be very rare that a large clientele will still trust a product with poor packaging.
Not only this, but a good package, would also ensure that your product is secure, and it can stay for a longer period.
Companies spend several years finding the right packaging according to the product. However, thanks to technology, today, there are several reliable companies that can help you with packaging. You may outsource them, and they will make sure that each product is packed properly.
If you are into some business of producing a granular product like tea, or coffee, then the ideal choice to outsource the packaging task would be VTOPS industrial machines as they are offering the most reliable packaging service with added values.
In this article, we intend to share with you the efficient and effective tips to get the best packaging for your products. We will not recommend you to go for the trends or conventions, as the best way would be to study your product carefully.
All the answers lie in the manufacturing, and qualities of the product. In addition to studying the product, there are a few external factors that also require special attention.
A slight mistake can lead to a disaster, thus, it is necessary to learn every aspect of your business before launching the product. You cannot sell or market a thing that is not appealing and convinces the buyer to check it out for the first time.
To convert your business into a success, you not only need to ensure the reliability of the package but also the look, including the colors, the font used to mention the brand name, and all the other necessary details.
So let us get started with the tips that we deem necessary for the packaging of any product.
Be aware of your budget
Aspiring for great packaging is a good thing, but ignoring all the financial facts can be very ominous for the success of your business.
Thus, it is necessary to consider the amount of money you can spend on the packaging. In the initial stages, you should mix that amount with the marketing budget, because the package will work as an advertisement for your business.
You may think of boxing your product in glass or fiber material, it will be an amazing choice and it is the most transparent packaging which the customer would appreciate the most.
However, if you have a tight budget, then going for the expensive packaging material will be stupidity. You must consider some cheaper options in that regard.
For example, plastic can help, however, it is better to go for the recyclable material as sheer plastic can pollute the environment, and now the buyers are more concerned about the safety of the ecosystem.
Or you can think about the food grade cardboard, it is also very affordable, and many companies are providing this service at very affordable rates.
Next, you can go for the aluminum lids, it is a bit tricky but cheaper than the glass and fiber material. You will need to look for a credible company with induction sealer machines to lock the aluminum lids, doing it by hand is impossible.
Sending and receiving the product
The main thing about the packaging is the delivery of the transport. You must think about the easiest way to send all the articles to the packing company, and then the safest method to get the packed product back.
Another thing regarding transportation is the ease of transporting the package to the customer. While thinking about the packaging, the manufacturers should also consider the possible issues that may arise while sending that article to the shops, and then to the consumer.
You might have seen some juices that are not packed in bottles, but in an aluminum foil-like bag. Even though those packages look fine, a slight pinch can make the juice leak. It is an example of poor packaging.
Size of the package
How much quantity would you be selling in a single article? This quantity will then decide the size of your package. You must ensure that the packet has some space for air; otherwise, all your products may rot.
To cut down the price of packaging, experts believe that choosing two to three different sizes for packages would be great. You will also be able to offer two different quantities to the buyers, and giving them options will make them feel worthy.
In return, your business would get some profit too. The size is often considered a side issue that can be dealt with later, but it is not the case, so you should first consult your team to figure out the probable size of each package.