Delivering presents to every child around the world in a single evening is an exhausting task, with only one man fit for the job – Father Christmas.
But his outdated techniques seem more antiquated now than ever before.
MailOnline spoke to a forward-thinking industry expert who offered Father Christmas some helpful advice to make his arduous task more efficient.
Dr Carl Diver, academic lead at Manchester Metropolitan University in industry 4.0, said a hydrogen-powered sleigh, AI algorithms and elf-assisting robots could help.
As well as streamlining production and making the manufacturing and delivery process more efficient, Dr Diver thinks the old methods would benefit from a sprucing up to make things easier, more cost-effective and better for the environment.
A hydrogen-powered sleigh, AI algorithms and elf-assisting robots could help Santa deliver presents to every child around the world in a single evening
Hydrogen-powered sleigh
Hydrogen fuel cells are a burgeoning avenue for renewable energy which produces no unwanted emissions, with the only waste product being H2O – pure water.
Trains, cars and boats are already toying with the idea of switching to hydrogen due to its low costs and eco-friendly virtues.
‘Santa would find it very easy to fill up a hydrogen-powered sleigh. It’s much quicker to refuel than an electric motor which can take up to 40 minutes to charge,’ Dr Divers told MailOnline.
But despite the promise of hydrogen power, it would unlikely be as efficient or fast as Rudolph and the gang.
Dr Diver said he doesn’t think a hydrogen-powered sleigh should replace the reindeer, but be present in the event of a disaster on Christmas Eve.
Dr Carl Diver, from Manchester Metropolitan University, says that a hydrogen-powered sleigh would provide a good back up in case Rudolph and the gang get hurt or poorly on Christmas Eve. Hydrogen fuel cells are a burgeoning avenue for renewable energy which produces no unwanted emission, with the only waste product being H2O – pure water
‘Time is of the essence on Christmas Eve, and if the reindeer are ill or injured, having a hydrogen-powered sleigh as a back-up would make a lot of sense,’ he says.
‘From a sustainability and emissions point of view there is an issue around methane and CO2, causing major issues for agriculture.
‘Maybe the reindeer are not the most energy-efficient form of transport that is available to Santa.’
Amer Gaffar, director of the University’s Manchester Hydrogen Fuel Cell Innovation Centre, told MailOnline: ‘A hydrogen fuel cell powered sleigh would be quieter, which makes for less intrusive night time deliveries by the big man in red.
‘The estimated carbon footprint of his Christmas Eve globetrotting is around 367,000 tonnes – which is massive, particularly for just one individual.’
For a single individual in the UK, the average carbon footprint is around 10 tonnes a year.
AI and digitisation
The world of industry has embraced artificial intelligence (AI) as it allows businesses to become far more efficient.
Santa, if he hasn’t already, may benefit from developing his own algorithms.
Dr Diver said: ”The way AI probably helps industry the most is by predicting things before they happen and allowing businesses to predict what will go wrong.
‘Algorithms can monitor various sensors and know that is a certain sequence of alarms or sensors are triggered, it may mean that a pump or a motor will break in a week’s time.
‘Knowing its going to happen means it can be fixed, instead of failing and costing a day of production.
‘With the need to make toys for every person in the world, having everything working all the time is essential for Santa.’
But while ensuring the Lapland operation is in full flow year-round, AI also offers Santa the ability to know what the most-wanted Christmas present will be.
‘From a Santa point of view,’ Dr Diver continues, ‘ AI and big data would allow him to predict what people are interested in.
‘If he can tap into what kids are doing and what they want he could know what they want before they do and can plan that in to production timelines.’

Installing a ‘VR cave’ at Santa’s base in the North Pole may allow him to tackle tricky modern problems and come up with his own unique solutions to allow him to safely and quickly navigate the billions of houses he will visit on Christmas Eve
Virtual Reality
Dr Diver explains how training with AI, already used by emergency forces and sports stars, might be of use to Santa.
It is a valuable piece of technology which can make it very easy to visualise a foreign environment and the best way to tackle an unfamiliar problem.
Santa in 2019 will be faced with flats with no chimney, electric fires and sensitive intruder alarms, all tricky prospects for the man in red.
But installing a ‘VR cave’ at his base in the North Pole may allow him to tackle these tricky problems and come up with his own unique solutions.
‘Santa has to go in lots of houses and know where the tray of cookies and the trees are in all if them.
‘If he could make digital twins of all the houses he could plan his route and how he will navigate around the houses before setting out.
‘A Santa VR cave in the North Pole would be very useful in making sure he doesn’t struggle with the more difficult chimneys and houses.’
Digitised letters
The remote location of Santa’s home means every letter from children around the world has to be sent to him by post.
Experts in industry have long moved over to digital modes to improve this process.
‘It is difficult to get to the North Pole and sending all those letters and transporting them is environmentally not ideal,’ Dr Diver says.
‘Carry the weight of all the children’s’ letters all that way produces a lot of emissions, moving to a digital letter system would present a significant saving as well as being better for the planet.’
‘Doing it digitally allows the letters to get to Santa in a timely manner and then AI can come into play with data mining to know what kids are looking for so the elves can make it.’

The remote location of Santa’s home means every letter from children around the world has to be sent by post to him. Dr Diver says that using a digital system – linked up to AI – would make this process far more streamlined
Robot helpers
The magical elves that assist Santa year-round to make Christmas such a magical time of year need help coping with all the requests.
And employing robots to help the elves, just like in warehouses across the world, might help with some of the gruelling tasks.
Elves are big in knowledge, but famously short in stature, and balancing manufacturing parts as well as their precarious hats is not their strong point.
Dr Diver says that robots could come into play to help the skilled elf workers do what their best at.
‘Skilled labour and robots don’t need to be in competition and robots should not replace the elves, they should work alongside the elves,’ he says.
‘If robots can do the heavy-lifting and packaging and other simplistic tasks, it frees up the elves to get on with the complex and dexterous business of making gifts.
‘The less time elves are busy doing heavy lifting, transportation and packaging, the more presents thy can be making for Santa to deliver.’
3D-printed toys
Traditional presents are made in traditional ways, but the development of 3D printing offers a range of possibilities to lighten the load.
Dr Diver says Father Christmas should consider overhauling his production line and current machinery and replace them with
‘Santa could send his elves to print city in Manchester to train, where they can get support, training and education around all the different printing technologies,’ Dr Diver said.
‘We have more than 60 different 3D printing methods here at the university which would allow him to scale down current equipment and let the 3D printers do all the work.’
He also says that having the ability, and the properly trainer staff, to operate 3D printers would give him the ability to make a wide variety of toys and products.
‘With 3D printing you can produce anything. More versatile and flexibility – if you can think it you can print it.
‘It also allows for more use of personalisation and customisation of products and kids could design their own toys,’ Dr Diver adds.