If you have been in pet care practice for a long time, you will notice that through the years, it gets harder and harder to get new patients and come into contact with old ones. People either choose to go to a different veterinarian, are recommended by friends or family, or some, discovered from the internet.
There are many reasons as to why people may have discovered their new pet doctor, or have lost contact with you. But this shouldn’t hinder you from putting your vet under the radar just yet. Do not fret, this article will talk about everything there is to know about rebranding and online presence. Read more if you are interested.
So your problem is this: Putting up a vet in the middle of town and waiting for patients to come in just won’t cut it anymore. Nor does handing out flyers, putting your pet hospital in magazine and newspaper ads, or getting referrals too. What you need is to adapt to modern technology. Everyone is online nowadays!
More than half of the population have access to their phones every day, which means, searching for something online will only take a second or two of your time. This is why it is important to have your own online or social media presence. There are many types of an online presence. It can be in the form of an ad, a social media page, or a website, among many others.
Now that we have identified the solution, it is time to act on it. You might be wondering, who can I ask to help give my vet or animal hospital the online presence it deserves? The answer is simple. Hiring a digital marketing agency will solve all your problems! Digital marketing agencies are known to boost a company or brand’s online presence. They are knowledgeable in SEO or search engine optimization which helps your company or brand to pop up on the first page of the search engine. As well as boosting social media presence, and most importantly, building a website. If you are interested in hiring a digital marketing agency, you should know the criteria for building a vet website so that you know what you are getting into. Here are a few things you should follow:
A Clean and Professional Web Interface
Many phone or computer users will visit your website more if your web design is clean, professional, and most importantly, straight to the point. It is important that your website conveys your vet or animal hospital’s image. It should be easy to navigate so that users can move around the site and find what they need to find. Lastly, it should also be pleasing to the eye.
Well Written Content
You may have experienced going to a website and noticing a few grammatical errors here and there. For your website, you should look out for these. It should be written in a professional but conversational tone that speaks a lot about your vet or animal hospital’s personality just like your web design. Provide information that relays information on your mission, vision, and goals, as well as the services that you offer. Here are a few examples:
- About Us Page
- Service Information
- Photo Gallery
- Awards and Recognition
- Employment Information
- Informational Pages
- Customer Service
Optimize Each Page for the Search Engines
This is essential because many people have distinct and specific searches. It is important that your website is optimized and set up in a way that makes it easy for search engines to capture information.