Although Princess Anne’s daughter Zara Tindall and her husband Mike are often seen out and about with their royal relatives, they do not carry any official titles.
The couple do not get any financial help from the crown like her cousin Prince William and his family – so what do the pair do for a living?
Mike, 44, and Zara, 41, have amassed an estimated £30 million fortune from a number of shrewd deals, sponsorships and endorsements.
England Rugby legend Mike is the fourth richest former player in the UK and his stint in the I’m a Celebrity… Get Me Out of Here jungle last year helped him bag even more brand partnerships.
Just like her mum Anne, Zara is a keen equestrian and professionally competes in the sport and even competed in the Olympics in London in 2012.
The star secured a win and took home a silver medal as part of the Great British Eventing team.
Thanks to her talent and sporting successes, Zara was offered the role of director at Cheltenham racecourse.
Here’s everything you need you need to know about Zara and Mike Tindall’s various streams of income – and their combined net worth of £30m.
What brands has Zara worked with?
Zara has many endorsement deals with high-end luxury companies including Musto, Land Rover, Rolex and investment firm Artemis.
The mum-of-three enjoys a long-standing relationship with sailing and outdoor brand Musto, worth an estimated £1.55 million.
As an ambassador, she is featured on the firm’s website saying: ‘I started riding horses at a very young age and my mother was into sailing, which is how I became familiar with Musto as a sailing brand.
‘Musto then developed the equestrian and country range so it was natural to enjoy the brand’s products for this area as well.
Zara Tindall is not only a talented equestrian but a shrewd businesswoman who has a massive portfolio of brands she works with and endorses, believed to have have netted her a £15 million fortune
Last year, Zara Tindall was seen posing as the face for the sailing and outdoor clothing firm Musto. The 41-year-old was snapped in the countryside near her home in Gloucestershire
‘The cut is flattering for women – you feel very feminine in them, while being functional. Jackets don’t ride up or let cold air in and are made of premium fabrics that are strong enough to allow you to work and look good at the same time.’
Zara became an official brand ambassador for Land Rover in 2006, strengthening the luxury 4×4 maker’s already impeccable royal connections.
The Queen was thought to have had no fewer than 30 Land Rovers, while they are also driven by all of the Queen’s children and most of her grandchildren – as well as the Princess of Wales’ family.
Zara became the first person to be given the keys to a Range Rover Evoque in 2011 and has presented a women’s scholarship for training in engineering, sponsored by the firm. Every year, they sponsor her equestrian competitions.
It is estimated that Zara could be earning up to £200,000 a year from the car manufacturer.
She also enjoys a partnership with luxury watchmaker Rolex, having been a ‘testimonee’ – or ambassador – for the brand, since 2006.
It was previously estimated that Zara was likely to get £100,000 for the partnership.
The 41-year-old will also receive all the watches she was seen wearing at several equestrian competitions or when out and about with her family.
Zara Tindall pictured taking part in the Barefoot Retreats Burnham Market International Horse Trials in Norfolk in April 2022
Zara Tindall pictured at the launch of her jewellery collection with Callejia in June 2015. Brand experts believe this partnership could have made her £80,000
Rolex proudly declares: ‘Zara became a Rolex Testimonee prior to winning individual gold at the World Equestrian Games in 2006 in Aachen. Her career highlights include team silver at the 2012 London Olympics and at the World Equestrian Games in Caen in 2014.
‘She is proud to be part of Rolex’s longstanding support for equestrianism that spans more than 60 years and shares with the Swiss watchmaking brand a quest for perpetual excellence through precision and superior performance.’
In 2015, Zara also debuted a collection with luxury jewellery Calleija, which is still available today and could have helped her make £80,000.
The Zara Phillips Collection by Calleija is a range of equestrian inspired pieces of fine jewellery with an exclusive price tag.
A ‘saddle ring’ she’s designed for the Australian brand costs around £7,000 and Zara will receive royalties from sales.
The collaboration was seen as a passion project at the time and Zara designed the pieces as well as modelled them.
She said at the time: ‘Hopefully there’s no age limit for the women this collection is aimed at. I wanted the collection to be beautiful, wearable pieces that I can wear every day, that work from day to night.’
What brands has Mike worked with?
Retired rugby player Mike hasn’t stopped working since hanging up his sports shoes and has earned millions through brand endorsements, adverts and stints on reality TV
Domino’s pizza is one of the world’s biggest fast food makers and although it makes daily offers of meal deals to its fans, Mike had a less cut-price deal with them himself.
In October 2022 he appeared in an amusing advert with his friend and former rugby teammate James Haskell.
The commercial played on Mike’s position within the royal family and saw him land in a helicopter. He jumped out with a load of pizza boxes, which he then delivers to Haskell.
Mike tells him he has ‘friends in high places’ in the TV ad, which is estimated to have made him £300,000.
Another brand that brought the rugby star onto our screens is Amazon Prime, where he gave another comedic performance alongside former teammate Haskell, who tries to enlist his help with a delivery.
Mike Tindall pictured taking part in a challenge during his appearance on I’m a Celebrity… Get Me Out of Here! last year
Last year, Mike Tindall appeared in an advert for Domino’s pizza with his The Good, The Bad and the Rugby podcast co-host
Days later, the father-of-three appeared in a five-minute promotional video for Amazon Prime
Brand expert Nick Ede said: ‘For the Amazon advert, which he is not in as much, he would have got around £150,000 for this.’
As a firm favourite with Royal fans, many were stunned when it was revealed Mike would be going into the jungle as part of ITV’s I’m a Celebrity series.
The stint is rumoured to have earned the dad-of-three £150,000 for his time on the show, which saw him come fourth behind winner Jill Scott, actor Owen Warner and disgraced Tory MP Matt Hancock.
His friend and podcast co-host Alex Pain suggested he could have taken on the work for the money.
He added: ‘He’s on the sporting circuit, but it’s worth remembering that the last two years there hasn’t been pretty much a days work for people in that sort of industry.
Mike Tindall pictured with his co-host James Haskell as they record one of their The Good, The Bad and the Rugby podcasts
‘He’s a guy who’s in the public eye and that’s where he earns his money.’
In addition to adverts and reality shows, Mike also runs a company, Kimble Trading Ltd, which oversees various business activities – including managing his speaking appearances.
It is thought that Mike earns a six-figure salary from the company, although he came under fire during the pandemic after it was revealed Kimble Trading had received furlough cash.
According to The Sun, the company’s accounts said: ‘The outbreak of Covid-19 and subsequent restrictions imposed have led to a number of events in 2020 being cancelled.
‘The company has taken advantage of all available government aid in order to support the business and its employees through the crisis.’ .
Have Zara and Mike ever worked together?
Mike and Zara don’t work together on brands very often but they run a tight ship caring for their three kids – daughters Mia and Lena, and son Lucas Phillip
The couple, who share children Mia, nine, Lena, four, and Lucas Phillip, who is almost two, raised eyebrows in 2020 when they both agreed to act as global ambassadors for a tech firm behind a ‘digital health passport’ app linked to COVID-19.
At the time, branding experts said Zara and Mike stood to make £200,000 from the deal with VST Enterprises.
The Manchester-based cyber security firm was behind the V-Health Passport, an app which could be scanned to reveal whether the user had tested negative for coronavirus or had antibodies.
In January last year, it was reported that the firm had entered administration
Then in September 2022 it was reported that the assets of the company were bought by a Davis Co. Holdings subsidiary.
What is their combined estimated net worth?
Zara and Mike Tindall arrive for the 2023 Magic Millions Polo and Showjumping on the Gold Coast
Based on their various brand deals, both Mike and Zara Tindall have an estimated net worth of £15m each.
Overall, this means the couple are believed to be worth a cool £30m.
Zara’s most lucrative brand deal continues to be with Musto – which has reportedly earned her £500,000.
Meanwhile, Mike is estimated to have earned £325,300 over the course of his 17 year rugby career – before his retirement in 2014.
Zara was also announced as the first Magic Millions Racing Women Ambassador in 2012.
She and now travels to Surfers Paradise in Queensland every year for the Gold Coast Yearling Sale, seven days of auctions which culminate in a major race meeting where all contenders are horses bought at previous Magic Millions auctions.
‘This is an ongoing partnership that sees Zara attend events every year to present gifts to the winners,’ Mischa Jolin, Managing Director of Influencer, PR and Branding agency, Edencancan previously told MailOnline.
‘She is an integral part of the brand which empowers women within the equestrian field.
‘I would anticipate this partnership is worth circa £125k per year.’
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