Is Las Vegas trying to drop it’s famous ‘What Happens in Vegas’ slogan? Rumors swirl in Sin City after Aerosmith chanted a new tagline during a concert at the same time it was announced that ‘something big’ is coming
- During an Aerosmith gig at Park MGM, Steven Tyler told the crowd ‘When I say, “What Happens Here,” you say, “Only Happens Here!”‘
- The next day they said they’d ‘teamed up with Vegas to create the next big thing for the city’
- Around the same time, UFC, Vegas residency musicians Shania Twain and Brian Newman posted similar teasers for a January 26, 2020 reveal
- It prompted speculation that ‘What Happens In Vegas, Stays in Vegas’ is no more
- The ad agency behind the tourism board told DailyMail.com: ‘What happens here, still stays here…. The rest you’ll have to wait to find out on Jan. 26’
Las Vegas could be changing its famous slogan from ‘What Happens In Vegas, Stays in Vegas’, it has been reported, after Steven Tyler led a chant with a new twist during a gig in Nevada last week.
During an Aerosmith gig at Park MGM, the rocker told the crowd ‘When I say, “What Happens Here,” you say, “Only Happens Here!” ‘, according to the Las Vegas Review Journal.
Alongside a teaser on the band’s Instagram account, it has prompted speculation that Sin City will alter its motto as part of a new advertising campaign.
‘You know we only do “Amazing” things. Which is why we’ve teamed up with #Vegas to create the next big thing for the city… Find out more January 26th 2020!’ Aerosmith posted November 20, the day after debuting the new line.
The ‘What Happens In Vegas, Stays in Vegas’ slogan could be out and a new one in
During an Aerosmith gig at Park MGM, Steven Tyler told the crowd ‘When I say, “What Happens Here,” you say, “Only Happens Here!” ‘
It has prompted speculation that city brand ambassadors are teasing a new ad campaign with a new motto
It bears similarities to social media posts shared by other stars believed to be appearing in new commercials for Visit Las Vegas.
On the day of the Aerosmith gig Shania Twain tweeted a teaser for the same date: ‘.@Vegas is full of secrets… I just learned about another one. Stay tuned 1/26/20.’
Around the same time fellow Vegas residency musician Brian Newman shared on Instagram: ‘Working on something big with @Vegas. Stay tuned: Jan 26.’
Vegas-based UFC shared a tweet that significantly suggested change.
‘”What happens here”, changes 1/26/20,’ the mixed martial arts company posted November 25. ‘Excited to help @Vegas with their big reveal!’
If the Las Vegas Convention and Visitors Authority is planning a brand identity revamp next month, it comes 17 years after the ‘What happens here, stays here’ slogan was coined.
When reached for comment, the ad agency behind the tourism board told DailyMail.com: ‘What happens here, still stays here…. The rest you’ll have to wait to find out on Jan. 26.’
On the day of the Aerosmith gig Shania Twain tweeted a teaser for the same announcement date Aerosmith shared on social media: ‘.@Vegas is full of secrets… I just learned about another one. Stay tuned 1/26/20’
Around the same time fellow Vegas residency musician Brian Newman shared on Instagram: ‘Working on something big with @Vegas. Stay tuned: Jan 26’
But last May the company behind the memorable tagline was forced to deny they were phasing it out amid speculation that came with a newer campaign.
The Now & Then’ campaign featured two women who met and fell in love in Vegas before realizing they wanted to continue their relationship in the city.
The commercial shows the evolution of their relationship and ends with their wedding.
‘Adult freedom, choice and empowerment has always been the essence of the brand, and this series of spots is making that timely and contextual to social and cultural trends,’ R&R Partners CEO Billy Vassiliadis said last May about the Now & Then campaign.
‘We’ve been listening to our visitors and would-be visitors, and the growing sentiment is the idea of a socially contemporary and relevant Las Vegas.’
Last May the company behind the memorable tagline was forced to deny they were phasing it out amid speculation that came with a newer Now & Then campaign (pictured)
The forthcoming announcement could also be a bid to modernize the ideas associated with Vegas without necessarily coining a new phrase.
Last February, R&R Partners also said it wasn’t getting rid of the famous slogan when probed after sexual harassment allegations against casino owner Steve Wynn.
In October 2017, the city’s advertising went black and white following the deadly shootings at Route 91 Harvest music festival.
The hashtag #VegasStrong has since featured on some branding.