What is Brieing? Re-emerging trend sees middle-aged women take MDMA-laced cheese at dinner parties

The rise of Brieing: Middle-aged women are sprinkling MDMA over Brie to spice up their wine and cheese nights in re-surfaced drug trend

  • ‘Brieing’ is a fad among middle-aged women who lace cheese with MDMA
  • The alarming trend has recently resurfaced after taking off in the late-2010s 
  • Women are sprinkling powdered MDMA on chunks of Brie at dinner parties
  • Brie is said to be the cheese of choice as it masks the texture of the drug
  • A group of women started ‘Brieing’ as their gatherings were ‘missing something’
  • She said a year later she was being invited to a number of ‘Brieing parties’ 

An alarming trend has resurfaced where middle-aged women relive their rebellious youths by lacing their cheese boards with recreational drugs. 

Women are sprinkling powdered MDMA onto slices of camembert to liven up their dinner parties in a fad known as ‘Brieing’ which originally took off in the late 2010s. 

One woman said she and her friend started ‘Brieing’ to recreate the ‘fun and laughter’ from their wilder party days in a more mature setting. 

Women are sprinkling powdered MDMA onto slices of camembert to liven up their dinner parties in an alarming fad which has recently resurfaced known as ‘Brieing’ 

According to the Australian Department of Health , MDMA and ecstasy are illegal in Australia due to the health risks that can sometimes result in death

According to the Australian Department of Health , MDMA and ecstasy are illegal in Australia due to the health risks that can sometimes result in death 

What are the risks of taking MDMA? 

  • Involuntary jaw clenching and teeth grinding. This can lead to dental issues if used heavily/regularly 
  • Unpleasant after-effects – the ‘comedown’ phase
  • Increased heart rate and blood pressure. This is extremely dangerous for people with pre-existing problems, e.g. high blood pressure or cardiovascular (heart) disease. This risk is even greater when used with other drugs that have stimulant effects, e.g. ecstasy or methamphetamine 
  • Nausea and vomiting 
  • Dehydration and overheating. If taken in a hot or humid environment such as a club or dance party, especially if the user is moving around a lot. This risk that can lead to serious consequences such as kidney failure for users if they don’t drink enough water; drinking too much water can also be dangerous 
  • Anxiety and panic attacks 
  • Insomnia 
  • Tremors, shakes or convulsions 
  • Immunosuppression – the body’s ability to fight infection is lowered 
  • Possible dependence or addiction for some people 
  • Serotonin syndrome – this can be life-threatening  
  • Psychosis – a serious mental illness that causes people to misinterpret or confuse reality
  • Stroke 

Source: positivechoices.org.au

They believe the soft French cheese is the perfect vehicle for the drug, also known as ecstasy, because it masks the powder’s texture and arrives at the end of a meal. 

An anonymous 50-year-old woman previous spoke with Metro about the craze saying she and her ‘strong circle’ of female friends had tried all the latest dinner party fads but ‘something was missing’. 

‘We did not seem to have as much of a laugh than as when we were younger, there always seemed to be barriers up between us,’ she said. 

‘So one of our group suggested we all take MDMA together so we could open up to each other and improve our friendships.’

The mum said her friend was given a gram of the illicit drug by their daughter and she had to call her son to ask about the best way to take it before they decided to sprinkle it on their Brie. 

One woman said she and her friend started 'Brieing' to recreate the 'fun and laughter' from their wilder party days in a more mature setting

One woman said she and her friend started ‘Brieing’ to recreate the ‘fun and laughter’ from their wilder party days in a more mature setting

‘Nothing much happened for 40 minutes then the colours in the rug seemed to be a more vivid and before I know it was in an in-depth conversation about my fantasy sex life with an old friend,’ she explained. 

The woman said it was an ‘intense experience’ and a year later she has been invited to a number of ‘Brieing’ parties. 

‘It is such a middle class way to take drugs, that is probably why it has taken off,’ she added. 

Another woman, who is 42 and married with two children said she and her friends get together monthly to take MDMA with hoisin duck pancakes.   

‘Last time all the mums came over a civilised dinner party it ended with one of them wrapped up in the velvet curtains, one hallucinating at the bathroom wall and the others dancing to 90s rave music while playing bongos in the sitting room,’ she said.

‘It’s all good fun at the time but by Wednesday we wish we’d just watched Netflix and had a nice bottle of wine.’

According to the Australian Department of Health, MDMA and ecstasy are illegal in Australia due to the serious health risks that can sometimes result in death. 

They are not regulated so users can never be sure what is in them or how strong they are making it near-impossible to predict a person’s reaction to the drugs.

Between 2000 and 2018 there were 392 MDMA-related deaths in Australia most of which occurred in males in their mid-twenties. 

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