The Internet has certainly been the most important technological advance of recent times. It came into our lives at a time when communication mostly involved post and telephones. It was a time when getting in touch with people far away was a difficult task that required an awful amount of effort. Business was also slower as the technology didn’t exist to connect people in different parts of the world as easily. Documents had to be sent by post and courier and conference calls were the closest thing to virtual meetings. Travelling around the world was an important part of the business model but it was exhausting. In a short matter of time, this all changed when the Internet became mainstream and took the reins of international communication and teared ahead of the competition. Distances didn’t seem so far away as letters were replaced by emails and telephone calls were replaced by Skype and social media. It became easier to stay in touch with people and feel like you were a part of their lives. In the world of business, important documents could now be sent by email and would arrive in a matter of minutes as opposed to days, no matter where the destination. The Internet has changed how we communicate beyond recognition and it has also changed how we do business.
How online business has made businesses change their approach
The advent of the Internet naturally led to the advent of online business. Early on, entrepreneurs saw an opportunity to capitalise on this new technology and use it to bring their companies to new destinations and new markets and led them to greater heights. It is now common practice for businesses to have their own websites and to use them for communication with customers. All the information you need as a customer is there on a website, including the history of the company, its goals, its approach and, of course, the ability to purchase its products and services. Before all this, you would need to get in touch with customer service and that was only possible during office hours whereas now you have 24/7 access. In the past, products had to be purchased by physically going to shops but now it can be done from the comfort of your own home. For businesses themselves, there was a process of adapting. IT departments grew in numbers and importance and customer service had to switch from phone-based models to a more hands-on approach with websites and social media accounts. Television, radio, newspapers and billboards are still important sources for advertising but businesses need to stay on their toes and invest in online advertising as well as getting to grips with the ins and outs of social media. This evolution means that social media now plays a big part in how companies do business and interact with their customers. And any business worth their salt needs to have a good idea about how to manoeuvre through this world.
How to tackle social media for businesses
There are many branches of social media and, depending on the type of business you have, one might be more suited to your company than others. However, in 2019, the social media that attracts the largest amount of attention is Instagram. While it started out as being a place for friends and family to stay in touch, it has evolved in such a way that it has become a public platform for people and businesses who want to share their message with the wider world. For businesses, it offers a particularly interesting profile of users. There are more than a billion of them who use the social network every month while more than five hundred million log on every day. In addition to this, a little more than two-thirds of Instagram users are under the age of thirty-five, a very attractive demographic for marketing departments. In addition to this, it has been discovered that eighty per cent of users follow at least one company account while sixty per cent have purchased a product that they first came across on social media.
How to use social media to your advantage
Engaging with social media, and, through it, your customers and potential ones, is an important strategy for any company in this day and age. It is easy to get caught up in the chase for likes and followers but they are needed to help you expand your social media profile and get attention from more people. Remember that in the case of Instagram, there are a billion people regularly interacting with it. Therefore, you need to have a popular account. There are many ways to go about making your account a popular one but there is only one which guarantees you will get the likes and followers you need. This is by using the many websites which give you the chance to buy Instagram followers as well as comments and likes, the other features that are crucial to you getting the interaction needed to grow. With the support of these features, your account will become more popular and, as a result, place higher in the list of results when users search for topics related to your profile and its content. This makes it easier for you to be found and have your business attract the attention of more and more people from all around the world. This is the stuff that businesses could only have dreamed of in previous generations so don’t let this opportunity go amiss.