News, Culture & Society

What scandal? Olivia Jade models for fashion brand’s mental health campaign

Olivia Jade is promoting a clothing brand’s mental health initiative on social media while modeling the brand’s designs this week, proving that the young influencer is far from canceled three years after it came to light that her parents paid bribes to get her into the University of Southern California.

Though brands dropped her from sponsorship deals left and right in March 2019, the 22-year-old is back raking in big bucks modeling for fashion and beauty brands.

Her latest collaboration is with Madhappy, a clothing company that has launched its own mental health initiative.

Today, the Madhappy Foundation shared three photos of Olivia posing in their designs, alongside quotes from the star sharing her own feelings about positive mental health. 

Olivia Jade is promoting a clothing brand’s mental health initiative on social media while modeling the brand’s designs this week

Today, the Madhappy Foundation shared three photos of Olivia posing in their designs, alongside quotes from the star sharing her own feelings about positive mental health

Today, the Madhappy Foundation shared three photos of Olivia posing in their designs, alongside quotes from the star sharing her own feelings about positive mental health

'Mental health means a lot to me. I’ve learned as I have gotten older the value of being kind and uplifting others has the ability to impact my own mental state in a positive way,' she said

‘Mental health means a lot to me. I’ve learned as I have gotten older the value of being kind and uplifting others has the ability to impact my own mental state in a positive way,’ she said

‘Mental health means a lot to me. I’ve learned as I have gotten older the value of being kind and uplifting others has the ability to impact my own mental state in a positive way,’ she said. 

‘It’s also important to remind ourselves there is nothing to be ashamed of if you don’t feel 100 percent,’ she added.

In the images, Olivia wears matching green sweatpants and a sweatshirt, finished off with a pair of sport sneakers.

In one shot, she tops the outfit with a black coat. 

The photos promote both the brand’s clothing and its Madhappy Foundation a nonprofit that aims to advance the discussion of mental health. In addition to providing resources, Madhappy is donating one per cent of proceeds from every sale ‘toward the advancement of mental health.’

Olivia certainly seems to have bounced back and has attended several high-profile events lately

Olivia certainly seems to have bounced back and has attended several high-profile events lately

Olivia certainly seems to have bounced back and has attended several high-profile events lately

She is booking sponsored posts once again, like this one for the fashion brand Garage

She is booking sponsored posts once again, like this one for the fashion brand Garage

Last year, she did a stint on Dancing With the Stars, and she has launched her own podcast with iHeartRadio

Last year, she did a stint on Dancing With the Stars, and she has launched her own podcast with iHeartRadio

Olivia certainly seems to have bounced back since March 2019, when news broke that her mother, Lori Loughlin, 57, and her father, Mossimo Giannulli, 58, paid $500,000 to get their daughters into the University of Southern California.

They allegedly had the the girls listed as recruits for the school’s crew team, despite neither of them ever participating in the sport.

Lori eventually pleaded guilty and served two months behind bars before being released in December 2020, while Mossimo was in jail for five months and released in April 2021.

Amid the scandal, Olivia — who had by then built up an impressive following on social media and had plenty of lucrative sponsorships with fashion and beauty brands — saw her career go up in flames.

Brands including Sephora and Amazon dropped her, and she temporarily went silent on social media.

In March 2019, news broke that her mother, Lori Loughlin, 57, and her father, Mossimo Giannulli, 58, paid $500,000 to get their daughters into the University of Southern California

In March 2019, news broke that her mother, Lori Loughlin, 57, and her father, Mossimo Giannulli, 58, paid $500,000 to get their daughters into the University of Southern California 

Since then, though, she has been steadily building her brand back up, attempting to rehabilitate her reputation on Red Table Talk. 

‘I just want a second chance to be like, “I recognize I messed up,”‘ she said at the time. 

She seems to be succeeding, and last year landed on Dancing with the Stars. 

She is also back to booking deals with brands and making money on social media, and hosts her own iHeartRadio podcast.

‘[Olivia’s] been excited to get back to doing what she loves, which is all things beauty, fashion and connecting to followers. She’s attending more events, working with more brands — and she’s got some big deals in the works for 2022,’ a source close to Olivia told Page Six this week.

Olivia's lucrative brand deals dried up, but she is booking them once again (pictured in February 2019 with her mother and her sister, Bella)

Olivia’s lucrative brand deals dried up, but she is booking them once again (pictured in February 2019 with her mother and her sister, Bella)

In addition to landing invites to New York Fashion Week, she’s done sponsored posts for the fashion brands Garage, Revice Denim, and White Fox Boutique.

She also reportedly uses affiliate links to send fans to shopping sites, so she gets paid if they purchase anything. 

‘Olivia Jade knows her way around clickbait — she has an uncanny knack of generating noise. There is always a way back and … [some brands see that] she has the instinct and will to reengage the supporters,’ global branding and public-relations expert Mark Borkowski told The Post.   

‘Scandal is not the career-ending nerve gas it once was. Having illustrious criminal parents could even become a positive asset in today’s climate, where everyone is looking for the most complex and fascinating backstory.’ 

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Read more at DailyMail.co.uk



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