If you’re running an eCommerce business, you know that driving traffic to your website is essential for success. And one of the best ways to do this is through Google Ads.
Google Ads is an effective way to reach potential customers who are searching for products or services like yours. But with so many options available, it can be difficult to know which platform is right for your business.
In this article, we’ll compare two of the most popular Google Ads platforms for eCommerce businesses: Google Search Ads and Google Shopping Ads. We’ll discuss the key differences between the two and help you decide which one is best for your business.
Google Search Ads are a type of paid advertising that allows you to place ads on Google.com and other Google properties. These ads are triggered by specific keywords that you choose, and they appear in the search results when someone searches for those keywords.
Google Shopping Ads are a type of paid advertising that allows you to showcase your products on Google.com and other Google properties. These ads are triggered by specific product searches, and they appear as product listings in the search results.
So, which one should you use for your eCommerce business? Here’s a quick overview of the key differences between Google Search Ads and Google Shopping Ads:
- Targeting: With Google Search Ads, you can target customers based on keyword searches. With Google Shopping Ads, you can target customers based on product searches.
- Budget: With Google Search Ads, you can set a daily budget. With Google Shopping Ads, you can set a monthly budget.
- Cost: Google Search Ads typically cost more per click than Google Shopping Ads.
- Features: Google Search Ads offer more features and options than Google Shopping Ads.
No matter which platform you choose, make sure you’re monitoring your results so you can adjust your campaigns as needed. And if you ever need help, you can contact a Google Ads agency to look after your ads campaign.
Now that you know the key differences between these two platforms, let’s take a closer look at each one to help you decide which is best for your business.
Google Search Ads: Pros and Cons
Google Search Ads are a great way to drive traffic to your website and reach potential customers who are searching for products or services like yours. Here are some of the benefits of using this platform:
- You can target customers based on keyword searches.
- You can set a daily budget.
- Google Search Ads typically cost more per click than Google Shopping Ads.
- Google Search Ads offer more features and options than Google Shopping Ads.
- Now let’s take a look at some of the drawbacks of using this platform:
- The learning curve can be steep. It can take some time to learn how to use all of the features and options available.
- There is more competition on this platform, which can make it difficult to get your ads seen by potential customers.
Google Shopping Ads: Pros and Cons
Google Shopping Ads are a great way to showcase your products and reach potential customers who are searching for products like yours. Here are some of the benefits of using this platform:
- You can target customers based on product searches.
- You can set a monthly budget.
- Google Shopping Ads typically cost less per click than Google Search Ads.
- Now let’s take a look at some of the drawbacks of using this platform:
- There are fewer features and options available than with Google Search Ads.
- The traffic you generate may not be as high-quality as the traffic you generate from Google Search Ads.
So, which one is right for your eCommerce business?
If you’re just getting started with paid advertising, we recommend starting with Google Shopping Ads. This platform is less expensive and easier to use than Google Search Ads, and it can still generate a lot of traffic and sales for your business.
If you’re already using Google Search Ads and you’re happy with the results, there’s no need to switch to Google Shopping Ads.
You can continue using this platform to drive traffic and sales to your website.