The founders of White Fox Boutique have continued their property spending spree and bought their third house in one of Sydney’s most exclusive eastern suburbs.
Georgia, 32, and Daniel Contos, 33, have spent close to $100million buying up houses in Vaucluse.
Their first house in Vaucluse cost them, $34.5million in late 2021 and the second, just down the road, cost $25million earlier this year.
And it has now been revealed the Contos’ were also the mystery buyers who spent $36million on the house next door to the one they started with two years ago.
The couple are reportedly planning to combine the two properties with the $25million home acting as a stop gap while they get the renovations done.
An application to knock down part of the first house and rebuild it at a cost of $3.7million was approved by Woollahra Council in August.
Fashion power couple Georgia (right) and Daniel Contos (left) have brought their property buying spree close to $100million with a third property in the same ritzy Sydney suburb
It has been revealed that the Contos’ were also the mysterious buyers who spent $36million on the house next door (pictured) to the one they started with two years ago
That level of renovation takes a while to do, so in the meantime the couple is reportedly living in a house that was built in the 1920s.
Despite being a hundred years old, it is supposedly in great nick with a recent reno making it fit to walk into and set up home immediately.
Being able to splash out $100million on property in two years, and to have enough left over to spend millions more in renovations, shows just how far the glamour couple has come.
They started selling clothes on eBay in 2013 when they were in their early 20s, offering the latest fashion trends at affordable prices.
Despite having no background in the industry, the venture proved to be a huge success and was the beginning of the brand that has been worn by the likes of the Kardashian sisters, Sofia Richie, Hailey Baldwin and Emily Ratajkowski.
‘I was working a full time job so I had no idea that it was going to be as big as it is now or be recognised by a lot of people I meet,’ Georgia Contos previously told Daily Mail Australia.
She said the main driver of the label’s success was social media.
‘I didn’t have any money when I started the business so if we weren’t using Instagram I don’t think it would have grown as big as it has,’ she said.
Covid-19 lockdowns saw their business skyrocket as shoppers flocked to the retailer to stock up on activewear and loungewear for all those extra hours at home.
They had a massive 154 per cent increase in activewear sales after NSW plunged into its second shutdown in June 2021.
The brand has also gone international, with a showroom in Los Angeles and influencers wearing their bikinis, dresses and hoodies.
It hasn’t all been plain sailing, though, with a backlash in early 2022 as some accused the label of ripping off styles from smaller brands.
Influencers and small businesses took to social media to share side-by-side comparisons of the designs produced by the Australian fashion label, questioning its originality.
A series of social media posts accused White Fox Boutique of selling designs similar to clothing from Australian and international brands Mr Winston, Miaou and Dion Lee.
The grand Mediterranean-style house (pictured) they bought two years ago is on 1,200 square metres and includes a pool
The second of their three Vaucluse houses (pictured) was built in the 1920s, but had a recent renovation and is fit to to walk into and set up home immediately
Georgia and Daniel Contos shared their first dance together as husband and wife on February 5 2022 at Woollahra Estate in Sydney
Ilah Watson was one of several small business owners to point the finger accusing the label of creating designs resembling products sold by other brands.
In an Instagram post, Ms Watson shared an image of a blue mini skirt sold by her online retailer Vesper.co alongside an almost identical design from White Fox.
‘Am I crazy, or…?’ she wrote.
In a video uploaded to TikTok, a number of White Fox designs appeared alongside similar styles from other fashions brands, sold at drastically cheaper prices.
The clip included a white bustier sold by Australian designer Dion Lee which retailed for around $790 pictured alongside a White Fox one sold online for $69.95.
But those bumps in the road didn’t stop the couple from enjoying a themed wedding around the same time, in February 2022.
‘We spent a lot of time on the finer details and making sure the day was absolutely perfect,’ the new Mrs Contos said at the time.
‘Our wedding theme and inspiration was an enchanted garden and I think we definitely achieved that.
‘We made sure we had some spectacular photo moments that not just ourselves but our guests could enjoy.
‘Food was also a big factor for us and we had A’mare Sydney look after all of this.
Georgia Contos (then called Moore) welcomed her 30s with a ‘Tutti Frutti’ themed birthday bash in Sydney’s Darling Point (pictured)
‘After the ceremony guests enjoyed a champagne, caviar and oyster cocktail hour which was a huge hit.’
Four months ago, the brand hit another hitch when Ms Contos took a video of her visit to the brand’s warehouse showing piles and piles of orders waiting to be sent out to shoppers.
Viewers were shocked by the volume of plastic packaging and clothing many claimed would be ‘worn once before thrown in landfill’.
But if the momentary criticism hit their finances, it didn’t stop the Contos’ from splashing out almost $100million on three houses in the same exclusive Sydney suburb.
HOW GEORGIA AND DANIEL CONTOS MADE THEIR FORTUNE THANKS TO COVID LOCKDOWNS
2013: Daniel Contos and Georgia Moore launch White Fox boutique
2015: White Fox Swimwear is launched
2016: A celebrity is spotted for the first time wearing the label
2017: White Fox Active release its first collection
2019: The label hit one million followers on Instagram and sets up its new Sydney Headquarters
November: White Fox Boutique launches its US website
2020: The brand expands to its US market launching show rooms in Sydney and Los Angeles
2021: Activewear sales increase by 154 per cent after Sydney enters lockdown in June
Loungewear sales increase by 94 per cent as Queensland and Victoria enter lockdown