Aldi has revealed the reason behind why they don’t sell roast chickens and refuse to do so in the future, even though they have the capability.
The Australian supermarket giant focuses on keeping their business efficient and simple, and believes that the sale of cooked chickens frightens management.
Aldi Australia chief executive Tom Daunt said the company’s philosophy centres around what is cheapest.
Aldi has revealed the reason behind why they don’t sell roast chickens and refuse to do so in the future, even though they have the capability
The Australian supermarket giant focuses on keeping their business efficient and simple and believes that the sale of cooked chickens frightens management
Because he wants to focus on what’s best price-wise, he told the publication that the hassle of selling roast chicken just isn’t worth the extra profit.
‘Our philosophy is, let’s focus on what matters and do the right thing about the cost,’ Mr Daunt told The Australian.
While supermarket giants such as Woolworths and Coles sell millions of cooked chickens every year, Aldi refuses to do so.
‘It is choosing what not to do, right? And we decide every day things not to do because that keeps our business simpler and more efficient,’ Mr Daunt said.
‘And that efficiency … is what underpins a very low cost of doing business, which underpins our ability to serve great quality products at the lowest price.’
Coles and Woolworths sell a combined 90 million roast chooks every year, according to news.com.au.
Because he wants to focus on what’s best price-wise, he told the publication that the hassle of selling roast chicken just isn’t worth the extra profit
Last year, Aldi hit annual sales of $8 billion in Australia for the first time and now holds 12.1 per cent market share of the grocery sector.
Since their implementation in Australia 17 years ago, the German supermarket has grown from 2 stores in Sydney to 500 across the country.
It quickly overtook IGA in becoming the country’s third-largest supermarket.