Most of us have grown up watching television for a good part of our early years. The entire family gathered in front of the TV every evening watching their favorite shows may be one of your fondest memories.
You may also remember your favorite show is interrupted by an ad popping up for a certain product.
Some of these ads may still be stuck to your memory, and even today, if you see a familiar visual or hear the music, you may recall the product or even be transported back to that time.
This is the power of branding! The signature audio and visual features were all a part of a very strong marketing strategy that imprinted on your innocent mind and, in most cases, prompted you towards the conversion path.
Therefore, it would not be wrong to say that commercial video production has been around for the longest time.
While advancements in technology, innovation, and better resources have led to the evolution of the video content-making process, its importance has increased more than ever.
And dare we say, it has done wonders for businesses in terms of expanding their outreach.
The process has also become cost-effective thanks to digital media and the internet. So, why commercial video production is so important for your business today, and how collaboration with Gear Seven can benefit the business?
Why opt for commercials
In today’s busy age, time is of the essence. The need for efficiency and convenience has driven most of the innovations done up till now, and commercial video productions are the perfect embodiment of these two aspects.
Something that would deliver maximum value in the least amount of time would always be preferred over the other.
For instance, if you were given the option to choose between reading text to learn a tutorial or watching a video that visually depicts the process, which would you prefer?
The obvious choice would be the video since it is concise, easy to comprehend, and interesting.
Here are a few more advantages of commercial video production that you can leverage if you decide to go that route.
Get more attention
Video content easily opens your product/services and your brand to more traffic and garners more sales.
If, as a business owner, you are not using video content produced by a company like Gear Seven, you are likely losing out on potential customers who would opt for the more obvious choices from the competition.
Increased brand awareness
A video can help you explain everything about your business and will get your target market more interested in your products or services. You can trigger an emotional response that no other medium offers.
Videos can have a lasting impression on the mind of the consumers, and they find it easier to associate with the brand due to the triggered emotional response, which could be happiness, sadness, or shock even.
Better SEO ranking
Did you know that sites and businesses with video content are displayed at the top of search engines like Google?
Considering the consumer psyche, search engines put the videos relevant to individuals’ search requests at the top so that the individuals do not have to do extensive research to find what they are looking for.
Establish consumer trust
Ideally, any marketing strategy aims to convert potential customers into clients.
Video content makes you more relatable as people find you more believable and tend to put their faith in you. So, there are high chances that when you put a video on your site’s landing page or post it on any other platform, your client conversion rate will also increase.
Explain things better
Never underestimate the power of a good script, as it can help you stand out in the crowd.
Video content helps you explain your brand, products, or objectives to potential clientele in a better way. You can deliver a clear and crisp message via sounds, visuals, images, or words that capture the audience’s attention and help them understand you better.
Better ROI
Any marketer would tell you that videos deliver a better return on investment than any other tool. Our clients at Gear Seven have experienced a marked improvement in their sales due to commercial video production.
So if you are considering investing in this regard, do not hesitate, as the value for money will be far better than should you choose to go any other route. You can expect great quality and positive returns for your investment.
All in all, commercial video production allows businesses to deliver a strong and powerful message in a fun and creative way. There is no limit to the number of ways you can convey your brand to the target audience.
However, the key is to find the right production company to work with, and this is where Gear Seven comes in.
Commercial video production with Gear Seven
At Gear Seven, they work through every step of the commercial video production process. From the initial concept to its execution, they work congruently with the clients to ensure that the result is according to the customer’s expectations.
There is a remarkable focus on the efficiency and transparency of the process, so the result is exceptional.
Our in-house team can work with you to develop the concept while considering your existing ideas if any.
Gear Seven is committed to delivering the highest quality commercials based on your budget, whether big or small, using state-of-the-art equipment according to industry standards, including robotics, car-to-car, and motion control, featuring celebrities taking your business up a notch.
Here is what a commercial video production by Gear Seven offers you.
- Gets the message across to the target audience
- Defines the key message and prompts call to action
- Describes your brand in the best possible way
As a business, you can be assured that the content Gear Seven provides you will hold the potential to impact your brand perception and how your target audience feels about your products or services.
It will trigger the right kind of emotional response and increase your brand awareness while encouraging your potential clients to action and improve your conversion rates, sales, and overall profitability.
So if you require a commercial video production, call Gear Seven to collaborate as they help you grow your business by leaps and bounds.