Shoppers in disbelief after discovering the real meaning behind the name of popular water bottle brand Frank Green
- Customers may not know the meaning behind the brand Frank Green
- Most think it’s the name of the founder – but this isn’t the case
Frank Green has become a beloved international brand known for its reusable coffee cups and bottles, and many assume the business is named after the founder – but this isn’t the case.
Founder Benjamin Young, from Melbourne, thought of the business idea in the 90s then officially launched 20 years later in 2014.
He was inspired by the dream to tackle and reduce the monstrous problem of plastic waste by selling reusable coffee cups.
But at the time while Mr Young worked as an executive, the idea was mocked by colleagues who claimed disposable plastic was ‘too convenient’ and no one would buy reusable cups – how wrong they were.
So, Frank Green was born around the notion that the company is ‘frank about living green’.
Aussie brand Frank Green is known for selling stylish reusable drink bottles and coffee cups – and most believe it’s named after the founder. But in fact the name derives from the motto ‘We’re frank about being green’
With his knowledge and experience on creating business strategies Mr Young was able to implement a plan to create an innovative, sustainable business selling stylish, practical products.
Today thousands of customers around Australia and the world have become obsessed with the vast range of colourful reusable products that are undoubtedly making a positive impact on the environment by reducing single-use plastic.
The Frank Green cups and bottles are all BPA free, FDA and EU approved safe materials and are recyclable at end of life.
Frank Green sells a wide variety of stylish reusable bottles of differing sizes from 595mL to 2L as well as coffee cups, homewares, tea infusers, accessories, and even pet products
Melbourne founder Benjamin Young (pictured) thought of the business idea in the 90s then years later officially launched 20 years later in 2014
‘We’ve tried really hard to make meaning in the brand, so that when consumers see frank green they think great style, innovation & design – as well as sustainability,’ Mr Young told A Little Find.
‘It started with reusable cups, then reusable bottles, now we have a larger range of products and are introducing much more in the near future.’
His biggest inspiration is knowing the business is making a great impact on reducing waste in the world.
Frank Green sells a wide variety of stylish reusable bottles of differing sizes from 595mL to 2L as well as coffee cups, homewares, tea infusers, accessories, and even pet products.
This week thousands of shoppers have been obsessing over the Frank Green mystery boxes, which sold out in less than two weeks.
The Frank Green cups and bottles are all BPA free, FDA and EU approved safe materials and are recyclable at end of life
In late December a shopper bought the tapered pipe piece to use inside her car to store a 1L Frank Green drink bottle and shared the tip on TikTok now seen by more than three million people.
The unlikely Bunnings product fits perfectly into the small holder and thousands have bought the product themselves.
Now the hardware store has been praised for ‘understanding the assignment’ after a customer noticed the product name in store had been changed to ‘cup holder’.
The video published last Thursday shows the $11.05 pipe parts on display down the plumbing aisle.
The product name was likely changed so customers know the correct pipe to buy rather than ask the staff.
In December customers around Australia were purchasing $11 PVC pipes from Bunnings Warehouse (left) to store Frank Green bottles in car cup holders. The trend surfaced in late December when a TikToker posted the ‘genius’ life hack in a video (right)
***
Read more at DailyMail.co.uk