There is a reason why brands and businesses pay attention to the interests, choices, and preferences of Millennials. With increased purchasing power and an affinity for all things digital and tech, millennials are the real drivers of the multi-billion-dollar ecommerce and similar platforms.
We all know how companies like Uber and Air BnB emerged during the last financial crisis of 2007-08. What we do not know is how a lesser-known company (now its worth over 2.5 Billion Dollars) also started in the aftermath of the crisis and has now become a household name among millennials- Postmates!
The company, which started operations in 2011 in San Francisco now offers services to more than 80% of Americans across the country. Just to give you an idea about how big Postmates really is in 2020, you need to see the number of their delivery partners (fleet members) which stands at over 500,000.
If that wasn’t staggering enough for you, wait till you hear about the number of businesses and vendors they work with- 600,000.
Why Millennials Love Postmates?
One of the many reasons millennials love Postmates is because of the ease and convenience the platform offers. No one wants to use multiple online platforms to satisfy their requirements for different things. In that way. Postmates offers a great super app-like experience by being a platform where you can order everything from restaurant food to groceries, alcohol, and now even retail shopping.
The simple to understand and easy to use nature of Postmates means that you get convenient access to small stores, businesses, and vendors in your neighborhood. With digital payment support, you can easily order from the platform and get the kind of delivery you prefer- on-demand, store pickup, or even curbside pickup.
However, according to a survey done to understand why millennials love and prefer Postmates, one of the most common reasons were coupon codes. For example, using the code ‘SAVINGS’ entitles every first-time user to win $100 USD in free delivery credit fee!
Can you imagine the number of deliveries you can get for free simply by using this code, click here to know more?
The COVID-19 Pandemic and the changing Millennial Purchasing Behaviours
There is no doubt that millennials be it in professional services or entrepreneurship have been hit hard because of the pandemic. Their financial standing has taken a dip for the worse based on falling consumer demands and lockdowns.
While the economy is slowly picking up steam, there is still a long way to go to reach pre-COVID-19 levels of development. However, apps like Postmates have come to the aid of millennials and have offered them discounts and coupons to aid their spending.
Just to give you an example, if you buy groceries worth $100 USD from Postmates, you can easily enter a coupon that will help you get $25 USD off. Meaning a smart and healthy 1/4th level of savings, just from one single order.
This will ensure that you continue to spend and enjoy as much as you would, without having to shell out the same kind of money. For millennials who are struggling financially, this is a great thing to possess.
The Final Word
Digital and technology have become like second nature for us millennials. Using social media, ecommerce platforms and online services have been amplified during the pandemic. Postmates, as a company has been quick to tap into this potential and has increased its offering to include retail shopping experiences.
The next generation- Generation Z or Zillennials have been found to show a far greater affinity to digital and tech platforms. In those terms, they are likely to leave even millennials behind. Postmates and other apps like Grub Hub and Uber Eats need to step up their game if they start vying for the businesses of the next Gen Z!