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Why SSL? The Purpose of using SSL Certificates

Dalai lama once said, the purpose of life is to be happy. Be it a toddler or an adult, everybody is striving to be happy. If you are someone like me, the last person you would want to be happy is a hacker.

Hackers are cyber security criminals who sniff vulnerabilities in your website and break their way in. they steal personal data and misuse them with the motive of earning personal gains or for spreading cyber terrorism.

I, for one, have always thought that being an individual I am in a safe haven from hacker’s reach. But, turns our individual or enterprise, everyone is a target for cyber attacks.

The risk rate is higher if you own a website that hosts user data. To protect your website, its data and also user data that it houses, you need an SSL certificate. You should buy cheap SSL from SSL2BUY.

The purpose of an SSL certificate is to help you protect that data. Well, protecting data is its primary purpose. It has several other purposes too which will be outlined in the pages below:

You need protection from cyber security threats

Ransomware. Malware. Spyware. Adware . Botnets. Worms. Viruses. Spoofing. Phishing. Pharming. The list of cyber security threats gets longer with each passing day. And each one targets the user’s data — trying to make them public, sell them for profits or worse prey on them for personal motives.

An SSL certificate helps you attain this purpose as well as several others too.

You need to be on the good books of Google

Admit it. All of us want organic traffic. It is literally free. It brings in high-quality traffic. Above all, it has longer life than most content forms. So, it is pertinent that you find your way into the good books of Google.

With Google Chrome as the most preferred browser and Google as the dominating search engine, it is obvious that you must play by its rules. Having an SSL certificate and a HTTPS bar is one of the checks you must tick off to be in the good books of Google.

You have to win the confidence of users

Did you know that 15% of customers abandon their shopping carts due to payment security concerns? Assuming each order was worth $10, that amounts to a $150 worth of sales lost. Now, imagine an online store with an average turnover of a million dollars? The loss is massive!

If you want to save yourself from that tragedy, it is better to have an SSL certificate, SSL certificates come with trust seals and logos. They are icons, symbols and logos that can make customers believe that they are transacting with a safe online website.

You need better search engine rankings

Since June 2014 Google has been labeling websites without HTTPs as ‘not secure’. Now, what do you think would be the immediate reaction of a naive user who sees the ‘not secure’ label? They will drop everything and leave the page right away.

Higher bounce rates combined with the lack of a HTTPS bar can tank your search engine rankings. Even if you manage to have a high domain authority and maximum backlinks, there is no assurance that your website will be able to rank in the first fold. And it is common knowledge that the second and following pages of Google search results get little or no traffic at all.

In other words, if you want your website to rank higher in search engine rankings, you need an SSL certificate. Its purpose is to give Google’s bots that your page is safe for users.

Your website needs faster page loading speed

HTTP served well until HTTP2 or HTTPS came in. HTTPS has faster page loading speed as compared to HTTP. Websites that are encrypted with HTTPS ensure safety and load faster compared to HTTP websites as is exhibited by HTTPvsHTTPS.

Why is page loading a matter of significance? First, it impacts SEO ranking. Google gives weightage to fast loading websites than others. Second, users are impatient. They will not wait until your page is cached and ready to load. They want information served faster and quicker — almost instantly. HTTPS helps with that cause.

You must comply with regulations

In the wake of GDPR enactment and rise of cyber security threats, it has become mandatory for enterprises to ensure user data security. They must take measures to safeguard user data from possible threats.

Also, regulations like GDPR lays down that any enterprise which is collecting data from users must take strong measures to protect it. Failing to do so will result in hefty fines as high as 4% of annual global turnover. Having an SSL certificate ensures that you are compliant with regulations on a global level. It is better to buy an SSL certificate than pay hefty fines.

Final thoughts

Whether you like it or not, the future of internet looks a lot scary. Cyber security is no longer an option but a necessary thing for survival. If you care about your user data, privacy and security — an SSL certificate is necessary. Its purpose is to safeguard user data from all possible threats. And it doesn’t dent your finances as well. You can get SSL certificates, including all types like EV SSL, DV and OV SSL from certificate resellers like SSL2BUY.

 


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