A $15 fragrance from children’s entertainers The Wiggles has become a surprising hit with adults.
The Chemist Warehouse perfume, named ‘Emma!’ after former Wiggles frontwoman Emma Watkins, has won over parents who purchased it for their kids.
‘I bought this as a gift for my daughter who adores Emma and was truly amazed by the soft scent. It is really beautiful,’ gushed one buyer.
‘I just bought another one just now for myself. I love the fragrance that much. It is now my favourite perfume.’
Another wrote, ‘Bought this for my pre-schooler for Christmas and it’s surprisingly really nice! Not too strong and smells nice.’
A $15 fragrance from children’s entertainers The Wiggles has become a surprising hit with adults due to its soft and clean scent
The Chemist Warehouse perfume, named ‘Emma!’ after former Wiggles frontwoman Emma Watkins, has won over parents who purchased it for their kids
‘My daughter loves this perfume She’s onto her second bottle,’ said another.
Unlike most fragrances aimed at young children, which tend to smell like candy, the Emma! scent isn’t sweet at all.
While none of the notes in the perfume have been revealed, it’s been described by users as smelling clean and fresh, with a soapy smell akin to baby powder.
The projection is weak due to the perfume’s subtle composition, making it more of a skin scent.
While none of the notes in the perfume have been revealed, it’s been described by users as smelling clean and fresh, with a soapy smell akin to baby powder
‘I bought this as a gift for my daughter who adores Emma and was truly amazed by the soft scent. It is really beautiful,’ gushed one buyer
Because it’s aimed at children, Emma! is alcohol free, which removes the harsh, sharp smell that’s often found in budget perfumes.
Emma! is classed as an eau de parfum rather than an eau de toilette, meaning that it contains a stronger blend of perfume oil.
The 50ml bottle comes adorned with a removeable black and yellow bow, which is identical to the one Watkins wore during her time in The Wiggles.
Watkins quit the children’s group in 2021 is now currently starring on The Amazing Race Australia.
Emma left The Wiggles in 2021 and the star is now appearing on The Amazing Race
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